Rising awareness, demand for organic products in Kuching
KUCHING: The awareness and demand for organic products are on the rise in Kuching as locals embrace more health-conscious options for a better life.
This observation was shared by members of the local pharmacy industry present at a launching event for Mt Retour, an Australian organic skin care and essential oils brand, earlier last week.
Capitalising on this market trend is Vibrante Essentials Sdn Bhd (VESB) who are the authorised Malaysian distributors of Mt Retour. Miracolo Enterprise is the newly authorised distributor for Sarawak and is also a local organic health and beauty product retailer.
VESB co-founders Barry Tan, Ivan Chye and Ryan Tai explained that the various Australian ac-
Our goal is to provide consumers comprehensive yet affordable skin care and for local pharmacies to ride on this trend and introduce more organic products into the market in Kuching. Barry Tan, Vesb co-founders
creditation of Mt Retour products allow them to be differentiated from other products that are labelled organic or natural as it offers its consumers the peace mind that the product they are using are grown, harvested, manufactured and packaged in a organic and sustainable manner while adhering to Islamic guidelines.
“Our goal is to provide consumers comprehensive yet affordable skin care and for local pharmacies to ride on this trend and introduce more organic products into the market in Kuching,” said Tan to The Borneo Post.
However, with a strengthening Australian dollar and weakening ringgit, keeping prices affordable has been a challenge for VESB who has guided that they’ve attempted to absorb most of the increasing costs.
In continued efforts to keep the products affordable, VESB and Miracolo have chosen to target smaller pharmacies rather than chain pharmacies as smaller pharmacies will be able to keep price lower. Turn to Page B2, Col 4