How Apple and Microsoft are keeping desktop off deathbed
APPLE this week announced some minor upgrades to its Mac Pro desktop computer, which it says will be followed by a major overhaul of its high- end Mac. It’s been four years since Apple announced any sort of update for the computer, leading some to worry that the company - which famously worked to usher in a “post-PC” era - was letting mobile overshadow the humble desktop.
But as Apple’s announcement proves, we may not see desktops die completely, even in an era when mobile devices are our most-used gadgets. What may happen, however, is that desktop computers take on a new form. Judging by what companies have been trying lately to keep excitement alive in desktops, consumers may see the companies shift from affordable computers that can work in every home to higher- end, more specialised machines.
There’s no denying desktops have been on the decline. Sales growth for computers, particularly desktops, has been sliding since 2012, according to consulting firm IDC.
A recent study showed that Android overtook Windows as the world’s most-used operating system overall.
A similar thing happened with Apple in 2012 when its mobile operating system, iOS, was logged as getting more usage than Apple’s desktop operating system as consumers turned more to their iPhones, iPads and iPods.
Basically, desktops have seen their main functions eroded by an army of new devices. Need a big keyboard on which to type? There’s a cheap laptop, or a Bluetooth keyboard, for that. Want to stream an online movie?
It’s been four years since Apple announced any sort of update for the computer, leading some to worry that the company - which famously worked to usher in a “post-PC” era - was letting mobile overshadow the humble desktop.
You can do that straight from your TV. But the truth is that we may never go truly “post-PC” - or post-Mac, as the flurry of breathless articles over Apple’s plans for the Mac Pro indicated.
There’s always going to be things for which we need a computer. In fact, Deloitte last year claimed in a study that even the youngest of millennials, those ages 18 to 24, are still relying on desktops and laptops a lot for specific tasks, including shopping, banking, watching video and creating text and image files.
On top of that, companies are working to create desktops that fit into a world where mobile devices are increasingly doing most of the heavy lifting.
For Apple, part of the solution seems to be making the Mac Pro more customisable, and therefore more flexible when it comes to fitting people’s needs.
It’s also more closely marrying the mobile and desktop experiences. — WP-Bloomberg