KFC strikes gold for three consecutive years

KUALA LUMPUR: For the third year running, KFC Malaysia came up tops in the prestigious Putra Brand Awards under the ‘Restaurant & Fast Food’ category. The coveted gold award affirms KFC’s position as a number one brand and serves as an acknowledgement of consumer confidence and endorsement.

Popularly known as the People’s Choice Awards, The Putra Brand Awards gala held at the Majestic Hotel on Nov 2 presented a total of 39 gold awards, 40 silver awards and 51 bronze awards to Malaysia’s favourite brands across 24 categories and also five special award categories.

“We are grateful to be amongst the people’s preferred brands, and honoured to win the Gold award for three years in a row. Winning the hearts of customers in a highly competitive industry is not an easy feat. While our employees are the backbone of our organisation, our customers are the lifeblood of our business. I am truly appreciative for the continuous support of both our people and our customers,” said Datuk Mohamed Azahari Mohamed Kamil, the chairman of QSR Brands representing KFC Malaysia through their press statement yesterday

“We are committed to serve Malaysians’ Finger Lickin’ Good moments for decades to come, and will continue to work hard innovating our products and enhancing our service offerings to deliver extraordinary customer experiences,” he added.

Launched in 2010, the Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognise local and international brands closest to the hearts of Malaysians, measuring brands by consumer preference. The award is endorsed by the Malaysia External Trade Development Corporation ( Matrade) and it is the only award chosen by the people.