Sharp launches new line-up and directions
SHAH ALAM: Sharp Malaysia Sales & Service Company Sdn Bhd (SMSS) recently launched its new product line-up focusing on the company’s new technology and business directions.
Drawing on the brand’s tagline of ‘ Be Original’, the launch gave a peek into Sharp’s immediate direction for future growth, which is by creating an 8K Ecosytem and products with Artificial Intelligence and Internet of Things (nicely coined as AIoT by Sharp) features.
“Although Sharp is a 100-yearold enterprise, it keeps innovating sincerely and creatively. Today, we are very pleased to launch and share our technological directions with all of you,” said Tadashi Ohyama, the managing director of Sharp Malaysia Sales & Service Company Sdn. Bhd.
“From our presentation today you will realize that we are gearing towards more high-tech and high value-added products, in line with our focus on 8K Ecosystem and AIoT.”
A sample of Sharp AQUOS latest 8K TV was flown in specifically for the launch. Sporting an 8K Ultra High Definition LCD it has the current highest resolution of 7,680 x 4,320 pixels, 16 times higher than 2K.
While 8K is the near future, for the present, Sharp launched the new AQUOS 4K line-up in two latest series, 6800X and 6500X, which features Real Contrast, Real Detail and Real colour powered by its unique technology.
These new range comes with UHDR ( Ultra High Dynamic Range), which gives life light contrast between light and darkness.
In addition, the X4 Master Engine Pro II processor allows contents to be upconverted to 4K resolution. These series uses the latest ANDROID operating system, which has the widest range of apps available from Google Play.
To top it off, the 6800X series come equipped with the perfect audio experience using Eilex PRISM technology.
Eilex PRISM utilizes data from the entire frontal space of the TV to reproduce the sound of your favourite film or album to what the artistes intended.
Advances in audio technology must provide high quality sound to match the ever improving picture. Eilex PRISM and VIR Fliter are the basis of a perfect audio experience.
Sharp also launched a new model of air conditioner and air purifier with IoT functions.
With connectivity to the Internet, the VX series air conditioner is able to monitor and present useful information such as weather condition, air status and energy consumption, which will be of great assistance to the users to determine the best usage pattern.
In addition, the VX series air conditioner offers a self- diagnose system with error code, which notifies users of specific service requirement, enabling a more efficient and timely after sales service.
Besides Ohyama, the launch was also attended by Tai Jengwu, president and chief executive officer of Sharp Corporation; Hsu Tung Lu, audit and supervisory committee member; Yoshihiro Hashimoto, executive managing officer, head of President’s Office, Sharp Corporation; besides Masashi Murano, director, SM Tok, general manager, CEP Sales, and SG Lau, general manager, CEP Marketing of Sharp Malaysia Sales & Service Company Sdn Bhd.