Carlsberg launches ‘Probably The Most Victorious Year’ CNY campaign
KUCHING: Carlsberg Malaysia spread Chinese New Year festive cheer here last Saturday through the launching of its CNY campaign, ‘ Probably The Most Victorious Year’ to wish Malaysians a victorious and successful year ahead.
Held in conjunction with the Carlsberg CNY Music Festival to at Mile 7, Kota Sentosa, over two thousand people who attended the four-day festival were greeted with Carlsberg and Carlsberg Smooth Draught beer.
The CNY campaign, inspired by the Chinese saying ‘Qi Kai De Sheng’, symbolises the brewer ‘flagging off to successful ventures’ or ‘ together, we shall succeed’ with the Malaysian Chinese community.
The festival was made livelier with special appearances by local artistes Guo Yan Yan ( Summer Grace), Stella Chung and Nick Chung.
Festival- goers also got the opportunity to enjoy various brews by Carlsberg Malaysia.
The variants included Carlsberg, Carlsberg Smooth Draught, Somersby Apple Cider, Somersby Blackberry Cider, Kronenbourg 1664 Blanc, Asahi Super Dry, Royal Stout, Carlsberg Special Brew and Jolly Shandy.
Carlsberg Malaysia sales director Gary Tan said: “In keeping with our tradition, we usher in CNY by rewarding our consumers for their support and loyalty, and this year is no exception.
“We are glad to flag off this CNY with resounding wishes to all Malaysians: ‘ Be Jolly Together’, ‘Abundance of Happiness’, ‘ A Simply Satisfying Year’ and ‘Cheers!’ or ‘Yum Seng!’.”
Tan then unveiled the Chinese greetings by striking four giant for red bottle cap replicas on-stage, pointing out that when combined, the four key Chinese characters on the auspicious bottle caps read ‘ Probably The Most Victorious Year’, wishing all Malaysians a victorious and successful year ahead.
As part of the ‘ Probably The Most Victorious Year’ campaign, RM6 million worth of prizes are up for grabs from Jan 1 to Feb 28 in Carlsberg ‘ Everyone is A Winner’ promotion, as well as other related consumer promotions at participating F& B outlets, supermarkets and hypermarkets.
In the ‘ Everyone is A Winner’ promotion, consumers who purchase any three bottles of Carlsberg or Carlsberg Smooth Draught will get a deck of Carlsberg Smooth Draught CNY playing cards and stand a chance to win special bonus prizes.
Those who uncover the image of ‘ 88’ underneath the red bottle caps of the mentioned beers stand a chance to win an ‘angpow’ of RM88 each, with 8,000 prizes up for grabs.
“If you spot the Carlsberg Smooth Draught or Somersby Apple Cider logos, you can redeem it for one carton of the respective brands. A total of 2,000 prizes are available across participating restaurants, coffee shops and food courts,” said Tan.
Additionally, consumers who purchase one or more cartons or combo deals of four sets of four can packs from the Carlsberg Malaysia’s premium brews such as Somersby Apple or Blackberry cider, Kronenbourg 1664 Blanc and Asahi Super Dry stand to redeem a # ProbablyTheBest reusable bag on a first- come, first- serve basis at over 500 participating supermarkets and hypermarkets during the promotion period.
Find out more about Carlsberg’s promotions, events and activities during this festive season at www. probablythebest.com.my or www. facebook.com/CarlsbergMy.