MIRF 2018 garnered largest retail, franchise expo title
KUALA LUMPUR: Malaysia Retail Chain Association (MRCA) has successfully organized the Malaysia International Retail and Franchise Exhibition (MIRF) 2018 which illustrated a burgeoning retail landscape with an increase of 20 per cent in exhibitors participating in its latest exhibition held in Kuala Lumpur Convention Centre.
MIRF 2018 has been awarded by the Malaysia Book of Records as Malaysia’s Largest Retail and Franchise Expo during its opening ceremony.
The event was officiated by Datuk Saifuddin Nasution Bin Ismail, Minister of Domestic Trade and Consumer Affairs and the exhibition garnered over 25,000 visitors from 11 countries around the world with targeted revenue of RM 70 million.
For its latest edition, MIRF 2018 centralized on digitalization which focused on leveraging the enhancement of technology by adopting new ways of transaction such as Fusionex SME For You application which allows SMEs to fast-track overall sales, especially those in the retail sector.
Capitalising on digitalization, TM ONE is also using their superior ICT and connectivity assets, TM, through its business solutions arm. TM ONE took one step further to embody its promise of “Life Made Easier” by offering Internet of Things (IoT) and Smart Services beyond connectivity.
“We are venturing into digitalisation this year as it goes hand- in- hand with the current purchasing trend from the consumers. We are blessed to be witnessing the evolution of technology by utilising various functionalities and I am positive that the platform we are creating will ensure a positive growth of the industry,” expressed Organising Chairman Raymond Woo.
Upgraded to KLCC, MIRF 2018 displayed an impressive line-up of retail and franchise powerhouse including Maxis, RHB Bank, Mah Sing Group, Old Town White Coffee, Marrybrown and many others. The exhibition attracted over 150 exhibitors comprising 300 booths for local and 35 booths for overseas exhibitors.
MRCA president Datuk Seri Garry Chua said, “We have partnered up with industry best players and we are hoping that the exhibition this year will result in a fruitful of entrepreneurial success in the future. Thus, such platform is vital to promote industrial growth in line with the technology breakthrough as a stepping stone for countless entrepreneur out there”.
Themed ‘Platform for Growth’, the exhibition also aimed to provide a platform as a catalyst for local and international exhibitors to interact and explore business matching opportunities locally and globally.
In line with the MRCA’s goal, the exhibition directs to manoeuvre cross- border retail expansion as well as becoming a primary hub in South East Asia to seek retailers and franchisers prospect. Exhibitors from various fields showcased their latest innovation including Mah Sing Group.
In line with its tag line ‘Reinvent Spaces, Enhances Life’, Mah Sing Group is reinventing customer experience by introducing the Sensa Residence@Southville City via a walkthrough video where customers are able to experience the development even before it was built.
MIRF 2018 was sponsored by Mah Sing Group (Platinum Sponsor), TM (Gold Sponsor) and RHB (Bank Partner). Supporting partners include Malaysia Convention & Exhibition Bureau, Ministry of Tourism and Culture, Secretariat for the Advancement of Malaysia Entrepreneurs, Commerce Development Research Institute, Hong Kong Trade Development Council, The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCIM), The National ICT Association of Malaysia.