Big sweep of 68 advertising awards
THE most prestigious annual advertising award ceremony has just ended and the advertising industries’ most creative have been awarded the coveted accolades.
Kancil Awards has been celebrating creative advertising works from all over the nation in an effort to recognise home-grown creative excellence in advertising.
The awards are divided into two parts namely the Kancil Awards, which sees to entries from renowned corporations and organisations and Student Kancil, an opportunity for driven students to send in their work to be assessed by industry experts and win acclaimed awards.
This year marks the 9th consecutive year of which The One Academy has won the most number of awards and leading number of gold at this creative advertising awards.
The year 2018 was indeed a marvellous one for The One Academy as it saw to an astounding 68 awards being brought home by its students and lecturers alike including the honoured Creative School of The Year award.
These awards were won from the four categories namely special awards, ideas category, craft category and special category.
Each group is further divided into a variety of section such as ‘Best Print and Poster’, ‘Best Ad’, ‘Best Digital’ and more.
This time round, the students of The One Academy have gotten five Gold awards, 15 Silver Awards, 12 Bronze Awards and 33 Merit Awards.
On top of that, two students bagged the Student of the Year Award. This remarkable win stands as a testament that The One Academy is dedicated to producing fine talents all over Malaysia while staying true to its core belief and living up to the motto ‘Masters Train Masters’.
Tatsun Hoi, the founder and Principal of The One Academy believed that this was the right step in the direction of cementing the organisation as a top creative educational institution of international standards.
When asked what the best thing about The One Academy is, Nathaniel Himawan who won the Student of the Year Award stated “knowing the lecturer is probably the best thing, because some of the lecturers are from the industry itself. So they really know what happens in the industry.” He went on to add that that his advice for others is “do not be afraid to ask (questions) and also know your mentor. Some lecturers are really willing to help you even in subjects that they don’t teach.”
He elaborated that many first and second years are shy or even hesitant to ask questions and this would hinder their ability to learn.
The word advertising carries the meaning of producing content to advertise commercial products or services. But today, advertising is seen to be more than that. It is a creative outlet for organisations and individuals to produce groundbreaking content that go beyond promoting products and services.
The One Academy is continuously striving to push the boundaries of the arts and design industry by producing capable students who create amazing work time and time again. Competitions such as the Kancil Awards provide a platform for these deserving individuals to gain recognition for their efforts.
Quah Phaik Hoon, the other winner of the Student of the Year Award said that she was “surprised more than anything upon receiving the award.”
When asked about how she prepared for the competition, she stated that most of her preparation was mentally.
“Although I knew the workload was going to be tough, I kept telling myself that it will be worth it as a great experience and to gain exposure” she said.
Her advice for future participants is to “just go for it.” She stated that prior to entering the competition, she too was doubtful of how things would play out and if she would make it. But upon joining, she did not regret it one bit. A heartfelt congratulations to all winners as they have surpassed all expectations to get to where they are, and all the best for taking on the future. The One Academy is committed to providing the best art education programmes and continues to nurture its students passionately through its ‘Masters Train Masters’ coaching philosophy, which has been practised for the past 27 years, by providing diploma and degree courses namely Advertising & Graphic Design, Digital Animation, Digital Media Design, Film Visual Effects, Interior Architecture & Design, Illustration, Fine Arts and Paris Fashion Design & Pattern Making.
For more information on The One Academy, visit www.toa. edu.my or call +603-5637 5510 or e-mail your enquiries to enquiry@toa.edu.my.