KFC UTM Gurney Mall enhances dining experience of residents, students
KUALA LUMPUR: Prime Minister Tun Dr Mahathir Mohamad recently officiated the opening of KFC Malaysia’s newlyestablished restaurant, KFC UTM Gurney Mall, near Residensi UTMKL at Jalan Semarak here.
According to a press release, KFC UTM Gurney Mall was built from a strategic collaboration between QSR Brands ( M) Holdings Bhd – the sole operator of KFC and Pizza Hut restaurants in Malaysia – and Universiti Teknologi Malaysia Holdings Sdn Bhd ( UTM), to enhance the commercial offerings and dining experience of residents, students and the working community around the area.
QSR Brands chairman and Johor Corporation president and CEO Datuk Kamaruzzaman Abu Kassim, who was present, highlighted that the commercial collaboration with local public universities such as UTM is an excellent strategy for QSR Brands to expand its service network to leading campuses around the country.
“This will allow QSR Brands to further strengthen its position as a market leader in the country by tapping into the institutions’ resources. The opening of KFC UTM Gurney Mall marks our 22nd KFC restaurant this year, and this is in line with our goal of opening 23 outlets in total as part of KFC’s brand development strategy,” he said.
Also present during the ceremony were Education Minister Dr Maszlee Malik, QSR Brands managing director Datuk Seri Mohamed Azahari Mohamed Kamil and UTM vice- chancellor Prof Datuk Ir Dr Wahid Omar.