Carlsberg Malaysia launches Somersby Elderflower Lime cider
KUCHING: Carlsberg Malaysia has released the new ‘Somersby Elderflower Lime’ cider for the local market.
This latest product was launched via an ‘all-white-themed’ garden party at ZOZO Beans & Booze, located at Jalan Song here recently. According to Carlsberg Malaysia senior sales manager Aylmer Wee, the Somersby Elderflower Lime is the latest addition to the existing variants of Apple, Blackberry and Sparkling Rose ciders.
“The Somersby Elderflower Lime was launched in August and since then, it has been receiving positive feedback from cider lovers who are in love with this new and refreshing drink. “We are confident that Sarawakians too will enjoy Somersby’s new and refreshing floral cider, with a twist of lime. As we strengthen Somersby’s position as the country’s No 1 cider, we want to share this (new product) with all our consumers here (in Sarawak),” Wee said.
This new Somersby variant is described as an enjoyable union of elderflower and lime, which creates a perfect balance of sweetness and sourness – making it perfect when paired with food.
The elderflower is the white blossom of the elderberry tree. The delicate, lacy white flowers are often attributed to having medicinal properties, and are often used for flavouring food and drinks in Europe.
The Somersby Elderflower Lime, with 4.5-per cent alcohol content, is available in 330ml bottled and 320ml canned varieties at major hypermarkets, supermarkets and participating convenience stores, bars and outlets nationwide.
Somersby is reputed as the bestselling cider in Malaysia. Its cider is a refreshing alcoholic drink made from real fruit juices and natural flavourings – with no beer-like aftertaste.