CIMB the only bank honoured with three awards at Malaysian CMO Awards 2018
KUCHING: CIMB Bank Behd (CIMB) has won a total of three awards – for Best Marketer in Customer Experience Marketing, Data & Tech, and Retail & Promotions Marketing – at the inaugural Malaysian Chief Marketing Officer (CMO) Awards 2018.
Organised by The Marketing Magazine, a total of 30 awards were at stake to recognise the efforts and contributions of members in Malaysia’s marketing communications industry who have raised the bar on customer engagement that is impactful for both customers and companies.
The awards were presented at the seventh annual Malaysian CMO conference, which was graced by His Hon. Gobind Singh Deo, Minister of Communications and Multimedia of Malaysia.
Among all financial institutions nominated, CIMB Bank received the most number of awards based on a rigorous criteria comprising of, among others, business results, case study results and other awards received for specific marketing initiatives.
Commenting on the win, Tengku Datuk Sri Zafrul Aziz, group chief executive of CIMB Group said, “We are humbled by the recognition given by the Malaysian marketing industry to our customer experience and marketing efforts, which have had a positive impact for both our customers and CIMB.
“Since 2016, we have executed various initiatives like re-engineering business processes and data analytics to deliver real value to our customers’ experience and journey.”