‘Pro­mote S’wak, Brunei as twin des­ti­na­tions’

The Borneo Post - - HOME - By Jacque­line Raphael re­[email protected]­bor­neo­post.com De­cem­ber 9, 2018

MIRI: Sarawak is work­ing very closely with Brunei to pro­mote the neigh­bour­ing states as twin des­ti­na­tions in their tourism pack­ages.

Ac­cord­ing to As­sis­tant Min­is­ter of Tourism, Arts and Cul­ture Datuk Lee Kim Shin, Sarawak Tourism Board (STB) re­cently had a meet­ing with the chief ex­ec­u­tive of­fi­cer (CEO) and man­age­ment team of Royal Brunei Air­lines to dis­cuss ways of pro­mot­ing Sarawak and Brunei.

“We are work­ing on twin des­ti­na­tion promotions. Brunei will have Brunei plus Sarawak and Brunei plus Miri in their pack­ages and we will have Sarawak plus Brunei in our pack­ages.

“When vis­i­tors come to Miri, we will also pro­mote our Miri plus Brunei pack­ages. For ex­am­ple, we have a pro­mo­tion in China and we say ‘come to Miri and you can also visit Brunei which is just across the bor­der’,” he said at the launch­ing of a month-long Starlight Dis­cover Miri event at East­wood Val­ley Golf and Coun­try Club on Fri­day night.

Also present at the cer­e­mony were Lee’s wife Datin Christina Kong, Miri Mayor Adam Yii, lo­cal coun­cil­lors and the event or­gan­is­ing chair­man Wil­liam Lu.

Lee added the state gov­ern­ment has also dis­cussed with Royal Brunei Air­line to pro­mote Brunei plus Miri or Brunei plus Sarawak pack­ages over­seas.

“These are win-win pack­ages and ad­van­ta­geous to both Brunei and Sarawak. There­fore, we hope tourism play­ers in both Brunei and Sarawak will work closely to­gether in pro­mot­ing these twin des­ti­na­tions to boost tourism in Sarawak and Brunei.”

Lee hoped that more events would be or­gan­ised in con­junc­tion with the start of Visit Sarawak cam­paign next year to at­tract vis­i­tors from dif­fer­ent parts of the world.

“On the part of STB, we have worked out the cal­en­dar of events for 2019, and will be pro­mot­ing them over­seas. We have started our road­show at Kuala Lumpur, Sin­ga­pore and re­cently at the World Tourism Mart in Lon­don.

“Next week, we will be go­ing to China to pro­mote Sarawak tourism . It’s not a one year thing but on­go­ing.

“We hope that start­ing 2019, our tourism in­dus­try will start to grow con­tin­u­ously and con­trib­ute to the eco­nomic growth of Sarawak and Miri,” he pointed out.

Touch­ing on the Starlight Dis­cover Miri event, Lee praised the or­gan­iser X Dream Event for or­gan­is­ing the month-long pro­gramme.

“The tagline Starlight Dis­cover Miri is ap­pro­pri­ate as we want peo­ple to come and dis­cover Miri. I hope this event will bring a lot of tourists to Miri.

“My min­istry, STB and Miri City Counci (MCC) are sup­port­ing

These are win-win pack­ages and ad­van­ta­geous to both Brunei and Sarawak. There­fore, we hope tourism play­ers in both Brunei and Sarawak will work closely to­gether in pro­mot­ing these twin des­ti­na­tions to boost tourism in Sarawak and Brunei. — Datuk Lee Kim Shin, As­sis­tant Min­is­ter of Tourism, Arts and Cul­ture

this event and we wel­come our friends and neigh­bours from Brunei. Brunei is our clos­est neigh­bour with Ban­dar Seri Be­gawan just about one and a half hour away,” said Lee.

He was happy to note the event or­gan­iser work­ing closely with hote­liers, travel agents and bus op­er­a­tors in Brunei to pro­mote the event that fea­tures in­ter­ac­tive di­nosaurs, dec­o­ra­tive led lights and ar­ti­fi­cial snow, Christ­mas dec­o­ra­tions, great food as well as end­less per­for­mances.

One of the in­ter­ac­tive di­nosaurs on dis­play.

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