BTS album earns 2019 Grammy nomination
BTS’ Love Yourself: Tear album has earned a nomination for best recording package at the upcoming 61st Annual Grammy Awards.
The album, which hit No. 1 on the Billboard 200 in May, marks the first recognition for the group and a huge breakthrough moment for the Korean music scene. The album is nominated alongside HuskyFox, who is listed on the official Love Yourself: Tear credits for “art work.”
HuskyFox is a Seoul-based, professional branding company, who, according to their website aims to “build a relationship between brands and users by creating an identity through brand languages and visual elements to experience design.”
Love Yourself: Tear is nominated alongside St. Vincent’s Masseduction, Mitski’s Be the Cowboy, The Chairman’s The Offering and Foxhole’s Well Kept Thing.
BTS’ Love Yourself: Tear boasts some of the most beautiful album packaging in recent years — outdoing BTS’ known commitment to standout visuals in their packaging to stand out as some of the most impressive in the highly visual K-pop scene. Each of the three albums in BTS Love Yourself series came in four different versions with each version boasting its own set of concept photos. ‘Tear’ was notable for its more muted colour scheme with the members boasting similarly dark hair colours and subdued and simple fashion — all keeping in line with the album’s themes of heartbreak and sadness.
BTS earning the recognition (along with their art team) is a further testament to the importance of the larger teams that collectively work together to bring not only high-quality music, but top-notch visuals and packaging that coincide with the larger themes represented by the music.
The nomination for BTS’ Love Yourself: Tear marks a major moment of inclusion and appreciation for South Korea’s breakout artists, and is an important step inside and gaining attention of the notoriously traditional Recording Academy.