• Keeping our eyes on music

Besides just games, the sales of music have also shifted drastically as consumers are no longer opting to buy physical CDs but are instead opting to purchase tracks from digital distribution platforms or purchasing subscriptions from music streaming services like Spotify or Apple Music.

Spotify especially has taken a good hold over the music streaming market in Malaysia as Sunita Kaur its managing director for the Asia region has reported that Malaysians are among one of the most avid users of the platform in the Asia region with an average of 148 minutes played per day for each local user in 2017.

In total, this translated to over 7.5 billion minutes’ worth of music and 2.9 billion songs being streamed over the platform by Malaysians in 2017.

And it doesn’t just end there with music and podcasts, as statistics from popular entertainment video streaming platform, Netflix, have indicated that Malaysians were ranked the biggest binge watchers within the Asean region.

While there hasn’t been much solid figures indicating how wide spread the use of streaming platforms are right now, one thing for certain is that many industries like our telecommunications companies have picked up on this rapidly growing market and are very keen on servicing consumers with continual promotions of free trial subscriptions to streaming services, unlimited data for steaming or gaming services and implementation of breezy payment systems for in- app purchases of mobile games.