LOL launches digitally customisable fashion platform Cozmic Lab
PUTRAJAYA: Malaysia’s fashion industry has reached new heights with the introduction Cozmic Lab, a new innovative platform by LOL, a leading homegrown apparel brand.
Cozmic Lab was materialised from a unique collaboration between LOL and Brother International, one of the world’s most renowned brands in printing and imaging technologies. Moving beyond the ready- towear apparels, Cozmic Lab offers customers an exciting, costefficient and environmentally friendly avenue to co- create or customise their own apparel.
Utilising digital technology, customers are able to select the apparel’s design, quality, quantity, types and location to collect the f inal product. Furthermore, budding entrepreneurs are also invited to create their very own fashion products by leveraging on Cozmic Lab.
Joey Chong Yan Kit, CEO of Super Gem Resources Sdn Bhd, the company behind the LOL brand, said, “We are delighted to collaborate with Brother International to bring this unique blend of fashion and technology to LOL fans.”
Chong added: “Blending fashion and technology is a global trend and being a fashion- forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.”
“As Malaysia moves forward towards embracing Industry 4.0 as well as the digital economy, LOL is thrilled to be at the forefront of a platform that is rich in e- commerce, data analytics and Immersive Experience potential. Cozmic Lab is also revolutionising the way fashion retail brands do business; we are inviting other entrepreneurs to utilise the platform to create their very own range of products.”
Itsuo Segawa, Country head of Brother International ( Malaysia) Sdn Bhd, said, ”We are delighted to work with LOL Malaysia in creating a unique platform that allows customers to curate their own apparel with Cozmic Lab. We are always focused on providing hassle-free, easy and cost- efficient imaging and printing solutions to customers and this collaboration is an example of how we can achieve our goal.”