Boost partners with Watsons to offer consumers cashless shopping experience
KUALA LUMPUR: Homegrown e-wallet platform Boost has made it more convenient for the Malaysian consumers to enjoy a cashless shopping experience at Watsons – the world’s largest international health and beauty retailer.
Accordingtoajointpress statement by Boost and Watsons, this facility is available over 450 Watsons outlets nationwide.
The long-awaited collaboration is aimed at contributing towards Malaysia’s aspiration of becoming a cashless society and at the same time, offering shopping convenience at its best, says the statement.
It is said that Boost has recorded over five times growth in users since a year ago and the adoption rate is very encouraging – today, over 3.5 million users in Malaysia have chosen to go cashless via Boost.
“Boost will also continue to partner with other strong brands like Watsons towards bringing more convenience to customers and enriching the experience for users, who are increasingly embracing the digital lifestyle.
“Today, Boost has over 60,000 online and offline merchant touchpoints nationwide, where customers can use their Boost e-wallets,” said Boost.
Moreover, Boost is also an available payment option when it comes to shopping via Watsons’ online store.
“Being the largest health and beauty retailer in Malaysia and Asia, we constantly aim to lead a step ahead in order to enhance customer’s experience at Watsons, both in-store and online. The increasingly hectic lifestyle of the new generation of Malaysian consumers is making going cashless far more attractive, especially now that Boost has just made it easier to shop without cash at Watsons,” said Watsons.
Additionally, Boost and Watsons have also jointly announced huge loyalty point rewards for customers in connection with the upcoming Chinese New Year celebration – whereby customers who shop using Boost at any Watsons outlet or via Watsons online store from Jan 15 until Mar 4 this year, would earn extra ‘8x Watsons Points’.