STF, STB host ‘Lao Yee Shang’ do at tHe Spring shopping mall
KUCHING: The Sarawak Tourism Federation (STF) in collaboration with Sarawak Tourism Board (STB) and the Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak, recently held a ‘Lao Yee Shang’ ceremony at the Spring Shopping Mall here.
The ceremony was part of STF’s Chinese New Year celebration in conjunction with Visit Sarawak – Open House Campaign.
Its objective was to allow everyone, regardless of race and religion in a multi-racial community to celebrate and experience the Chinese New Year celebration, together with guests and visitors from abroad.
Everyone had the opportunity to be a part of the warmth and unique hospitality of Sarawak, through the open house and ‘Lao Yee Shang’ ceremony.
The celebration was divided into two parts – ‘Open House’ visits and ‘Lao Yee Shang’ ceremony which symbolises the promotion of togetherness, united and mutual understanding between one another.
Throughout the ceremony, various Chinese ethnic groups in Sarawak, including the Hokkien, Hakka, Foo Chow, Hainan, Heng Hua, Teo Chew and Cantonese showcased their traditional delicacies, as well as their dialects.
Visitors and guests had the opportunity to taste the local Chinese delicacies while learning their unique dialects.
STF collaborated with Nobel Regent to raise RM1,326 during the 3-hour event for two charity bodies - Wishesland International and Sarawak Society for the Deaf.
STF thanked The Spring Shopping Mall, 24 Seasons Drums Troupe, David Tay ( Head of Merchant, BOOST), Centre of Technical Excellence (Centexs),and UCSI University for the success of the event.