Malaysia chosen to host second Chinese Million Forum
KUALA LUMPUR: Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia ( MoTAC) was honoured to host some of the most important captains of the insurance industry from April 24 to 26, 2019.
The 2nd International Chinese Million Forum (ICMF) was held at the Kuala Lumpur Convention Centre, congregating around 2,000 delegates.
“China is an important partner to Malaysia in many aspects. China is the largest source of tourists to Malaysia outside Asean.
“We are happy to share that last year, around 2.9 million visitors from China stepped onto the Malaysian shores with a total expenditure of RM 12.3 billion in tourism receipts,” said Datuk Mohamaddin Ketapi, Minister of the Ministry of Tourism, Arts and Culture Malaysia ( MoTAC).
“This year, we are looking forward towards achieving 5% increase in tourist arrivals from China, which we are confident as Malaysia is belting out many new products and services including seven new hotels and are expecting another 10 new hotels up to 2020 to cater the demands as we are gearing up for the Visit Malaysia 2020.”
“It is an honour for Kuala Lumpur, the capital of Malaysia to welcome a prestigious event such as the 2nd International Chinese Million Forum ( ICMF) and I would like to thank the Chinese Million Forum Southeast Asia (CMF- SEA) for choosing Malaysia to host the 2nd ICMF as their first event out of China.
“It is your confidence and believe in giving us the opportunity to host this prestigious event that will contribute an economic impact of close to RM 40 million to the country,” said Datuk Zulkefli Sharif, MyCEB chief executive officer.
Insurance indeed plays a pivotal role in benefitting the society. During these high-powered three days, the delegates will see rapid idea exchange and knowledge transfer among insurance professionals.
More importantly, ICMF acts as a solid avenue for the Chinese life insurance industry to connect with counterparts around the world, promoting best practices and solutions of global standards. This Forum will also enable the local players to tap into international expertise and learn from one another the tricks of the trade that will ultimately be beneficial to insurance policy holders and unpenetrated markets.
The economic giant has been a major market for Malaysia to continuously tap on. Last year, MyCEB received 30,859 total number of Chinese delegates which sees a visitor expenditure of RM 209 million ( USD 51 million), leading to an economic impact of RM 491 million ( USD 120 million).
“Our goal to work with the Chinese market in 2019 is to hit a five-percent growth, which we are confident as Malaysia is belting out many new products and services.
“For many years now, Malaysia has welcomed and hosted an impressive number of groups from China and the initiative in having the ICMF in Malaysia is in line with the Ministry of Tourism, Arts and Culture Malaysia’s target to welcome 30 million tourists and 100 billion in receipts in conjunction with the Visit Malaysia 2020,” Zulkefli continued.