10,000 throng stadium for Milo Breakfast Day
KUCHING: Milo Malaysia Breakfast Day made its return to the city here yesterday in grand fashion, championing healthy breakfast habits and an active lifestyle to the 10,000-strong crowd who thronged Stadium Sarawak Celebration Square since early morning.
Having toured Putrajaya, Penang, Batu Pahat, Kuantan, Kota Bharu and Kota Kinabalu before reaching its final stop here, Milo’s largest breakfast event drew a record total attendance of 100,000 participants across Malaysia, said Nestlé (Malaysia) Berhad chief executive officer Juan Aranols.
Currently in its seventh consecutive year, Milo Malaysia Breakfast Day continued to emphasise the importance of giving children the right start with a healthy breakfast to help them stay energised to carry the day.
It helped to create awareness among parents that their children’s day is bigger than they realise – from rising early in the morning to catching the school bus and staying focused in the classroom, to staying back for extracurricular activities, attending extra classes, enjoying their favourite sports and doing their revision in the evening, a child’s day is filled to the brim, he said.
“At Nestlé, we are playing our part to enable healthier and happier lives by promoting healthy, wholesome lifestyles. Milo Malaysia Breakfast Day is in line with our purpose to enhance quality of life and contribute to a healthier future.
“This is our largest turnout yet, and we are thrilled to see the overwhelming response, not only from the folks here in Kuching but also in the different locations, who came in droves to appreciate the importance of a wholesome and balanced breakfast in providing the energy to start the day right. We also continue to encourage an active lifestyle through the various physical activities during this event, including the crowd-favourite 3km fun run,” said Aranols when met at the event.
He added that nutrition remains at the heart of Milo and that to this end, it stays committed to providing healthy, nutritious offerings to its consumers.
A must-have breakfast beverage for generations of Malaysians, Milo contains the natural goodness of milk, malt and cocoa, with essential vitamins and minerals that help to release energy efficiently from the food that you eat. A healthy breakfast paired with Milo helps to meet daily energy requirements to stay active and take on the day, pointed out Aranols.
“Breakfast replenishes the body with energy and essential nutrients after a night’s rest, thus giving energy level a boost to kick-start an active day. It provides about 25 per cent of daily energy needs.
“For ideas to make breakfast wholesome, look no further than the Malaysian Healthy Plate Model based on the ‘ QuarterQuarter-Half’ concept to ensure that meal portion is appropriate and packed with all the essential nutrients. Wholesome eating is about applying balance, moderation and variety to the food choices you make, and breakfast is a good place to start.”
In its continuous effort to foster healthy behaviours among its consumers, Milo partnered with the Malaysian Dietitians Association (MDA) for the Milo Malaysia Breakfast Day 2019 campaigns.
MDA offered body mass index (BMI) checks and ‘Ask a Dietitian’ consultations on diet- and disease-related matters to the participants during the event.
Meanwhile, a creative breakfast session led by Chef Muluk demonstrated creative ways for anyone, even children, to spruce up a healthy breakfast.
To offer wholesome, nutritious breakfasts to as many families in Malaysia, Milo also continued its partnership with Food Aid Foundation.
A portion of the proceeds raised from the Milo Malaysia Breakfast Day 3km fun run would go to help Food Aid Foundation on its mission to bring healthy breakfast options to the table in underprivileged households nationwide.
In addition to the fun run, participants took part in activities designed to encourage them to stay active, such as Zumba, arcade basketball, target football as well as 3 on 3 futsal tournament.
In its bid to create healthier and happier communities through sustainable solutions, Milo took one step further this year by educating participants of Milo Malaysia Breakfast Day on the importance of recycling and its positive impact on the environment.
For more information on Milo Malaysia Breakfast Day 2019 and wholesome breakfast ideas, visit www.milo.com.my.
At Nestlé, we are playing our part to enable healthier and happier lives by promoting healthy, wholesome lifestyles. Milo Malaysia Breakfast Day is in line with our purpose to enhance quality of life and contribute to a healthier future.
Juan Aranols