MBEW 2019 drives momentum for Malaysia’s business events industry
KUCHING: The vibrancy of the country’s business tourism sector continues to flourish as the fifth Malaysia Business Events Week ( MBEW) 2019 makes a strong statement with its theme “Progressive Momentum”.
Officiated by Muhammad Bakhtiar Wan Chik, Deputy Minister of Ministry of Tourism, Arts and Culture Malaysia ( MOTAC), the flagship event of Malaysia Convention and Exhibition Bureau ( MyCEB), MBEW 2019 recently took place on August 28 in Kuala Lumpur and saw nearly 200 local and international delegates attending the event.
The event was also graced by the presence of Datuk Isham Ishak, Secretary General of MOTAC as the panelist.
“This year is special for us as MBEW is held in conjunction with the World Tourism Conference ( WTC) 2019. The WTC 2019 is a signature event of Ministry of Tourism, Arts and Culture ( MOTAC) where tourism will have an even bigger voice to amplify its importance for the country and its people,” said Datuk Zulkefli Sharif, chief executive officer of MyCEB.
He continued, “Business events is a major contributor to the country as a destination and its people in terms of economy. Last year, MyCEB together with our industry partners managed to secure 152 future events comprising of international conferences, incentive groups, association meetings, and trade exhibitions that will translate into an estimated economic impact of RM 1.58 billion and the arrival of 102,211 international delegates. It is an undeniable force to be reckoned with.”
The theme “Progressive Momentum” carries the significance of ensuring that Malaysia forges ahead progressively as Asia’s Business Events Hub. This momentum is powered by dynamic collaborations, the courage to constantly push limits and the constant need for every player to remind themselves that the industry professionalism bar must be continuously raised.
A line of business events’ formidable speakers was part of the MBEW 2019 includes Jonathan Low, Global Speaker, Leadership Success Coach of Global Success Learning Academy Sdn Bhd; David Fotheringham and Mark Stanley, both representing their organisation, Asia Ability.
MBEW is held annually and is a strategic platform built for industry stakeholders to converge, communicate and debate issues that impact the future growth and sustainability of the business events industry.
Among the objective can be achieved by participating MBEW 2019 include custom designed programme featuring series of talks by the professional industry experts.
This will enable participants to get exposed with variety points of view, ideas and trends concurrently create better collaboration and networking opportunities. Hence, this will improve individual selfdevelopment which leads to new ways of conducting more productive business and a great way to maximise your brand.
Moving towards sustainable event practices to reduce the usage of plastic and nonrecyclable item, MBEW 2019 featured a new initiative with the introduction of its new hashtag campaign # mbeNOWASTAGE. As the initiative highlighted, participants are encouraged to bring their own water bottle throughout the day.
Bringing to significance, MBEW 2019 also coincides with World Tourism Conference ( WTC) 2019 which was held from 26 to 28 August 2019. The conference will serve as a platform to explore new possibilities and potentials it holds within the discovery of new frontiers in the tourism sector.