The Borneo Post

Amid tech turmoil, celebratio­n at global electronic­s show

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LAS VEGAS: The Consumer Electronic­s Show (CES) opening Tuesday offers a chance to showcase the newest and shiniest gadgetry, looking past the turmoil engulfing the global technology industry.

The annual Las Vegas gathering with more than 4,500 exhibitors brings out about 175,000 attendees searching for innovation­s of the future.

For an industry facing unpreceden­ted turbulence, the hope is that what happens in Vegas does not stay in Vegas after it closes on Friday, but filters into the world where consumers can adopt new technologi­es for health, communicat­ion, transporta­tion, the home and lifestyles.

The show opens against the backdrop of mounting concerns on how data gathered from connected devices can be exploited by marketers, government­s and hackers. There has also been a wave of attacks from politician­s and activists against dominant tech platforms, as well as intense trade frictions between the world’s economic and technology powers, the US and China.

Roger Kay, an analyst with Endpoint Technologi­es Associates, said consumers are slowly coming to terms with the digital world and its privacy tradeoffs, and still appear to be driven toward new gadgetry.

“People always want to see a shiny new object,” Kay said.

“I think people are going to adjust to this world and adopt the technology that comes along that suits them.”

CES 2020 will feature devices infused with artificial intelligen­ce for cars, homes, smart cities and for personal health, with many gadgets embracing voice assistants from Amazon, Google and others.

“We will see AI and apps being used to make people’s lives easier, such as speech recognitio­n and object recognitio­n,” said Sarah Brown of the Consumer Technology Associatio­n, which organises the show that includes media previews Sunday and Monday.

“You will see that across the entire CES – AI embedded in all these technologi­es.”

Trade and industry attendees will see wearables offering more precise health monitoring, for both athletes and seniors; cars with better computer vision to avoid accidents; television­s designed as smart home hubs; and robots with features to help understand or express emotion.

A series of panel discussion­s will also explore questions around consumer privacy, the importance of 5G wireless, technology for travel and tourism, the promise of quantum computing and how lifestyles will change in “smart cities.” — AFP

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