MyCEB announces more business events in conjunction with Visit Malaysia 2020

KUCHING: In conjunction with Visit Malaysia 2020, Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) will be supporting some key business events that will take place throughout year 2020.

To date, the national bureau has secured a total of 42 business events comprising of corporate meetings, conventions, exhibitions and incentives for 2020. Significantly, the events will bring in more than 65,000 delegates primarily from healthcare, telecommunications, science and technology industries, bringing in an estimated economic impact of RM645 million.

“In line with the Government’s aspiration in achieving 30 million tourist arrivals, MyCEB will continuously showcase Malaysia as Asia’s Business Events Hub at several international roadshows as Malaysia is the perfect venue for business events destination,” the bureau said in a statement.

“Together with the Visit Malaysia 2020 campaign happening this year, this will be the add on for the delegates to experience and will be amplified with a multitude of splendours – cultural, heritage, natural, geographical, historical alongside festivities and attractions throughout the year. Simultaneously, the campaign promises the best of Malaysia’s products and services as a compelling business events hub.”

Last year, MyCEB successfully surpassed its KPI target set by MOTAC for the year 2019. As of December 2019, MyCEB have reached an additional 37 per cent for international delegate days and additional 19 per cent for international delegates.

Since its inception in 2009, MyCEB together with its industry partners have secured an impressive record of 1,100 international business events comprising of international conferences, corporate meetings, incentive travels and trade exhibitions which have substantially contributed an estimated economic impact of RM8.5 billion to the country.

During the same period, MyCEB provided support to 2,278 events resulting to an increase of delegate average attendance, the length of their stay and spending. This in turn directly benefited Malaysia’s local businesses and communities as well as powering the knowledge and creative economy.