Maxis celebrates CNY with tech spin for elderly Malaysians
KUALA LUMPUR: Maxis is celebrating Chinese New Year with a tech spin for elderly Malaysians and their loved ones.
For the purpose, the company has created RE: Collection, a datadriven personalised reminiscence app that enables elderly Malaysians with dementia and loved ones to capture their favourite moments, and use analytics to understand what memory triggers matter.
They have also launched Smart Table powered by Maxis 5G capable of object recognition and brainwave analytics and by leveraging technology for the good of the community. Maxis is committed to play a role as digital enabler and to help all Malaysians always be ahead.
“Chinese New Year celebrations are marked by all the moments that matter, seeing loved ones again and gathering around the dinner table for the reunion dinner. But for the elderly with dementia, the joyous memories of the festivities may quickly disappear. Alzheimer’s Disease Foundation anticipates that there will be more than 260,000 dementia patients in Malaysia by 2030,” said a press statement yesterday.
Thus, upon discovering that reminiscence therapy has a strong therapeutic effect on dementia patients and can be more effective if it is personal and involves family members, Maxis has created a mobile app for dementia patients named RE: Collection.
“RE:Collection app helps one revisit favourite memories in order to inspire loved ones to reminisce over past memories via photo or video triggers as it also helps relive stories through Augmented Reality in which one can tell the story behind each physical photograph to help your loved ones make sense of their surroundings. This also makes one reminisce smarter as it improves the connection between caregiver and seniors by discovering what are the best triggers through insights and analytics,” said the press statement.
For the project, Maxis worked with Caring With You, an enrichment centre for persons living with Alzheimer’s and dementia, Alzheimer’s Disease Foundation Malaysia, Dr Rizah Mazzuin Razali and Dr Ungku Ameen, heads of the Geriatrics Units at hospitals in Kuala Lumpur and Klang, for valuable insights and in developing the app.
Concurrently, Maxis also launched the UnforgetTABLE, powered by Maxis 5G, a Smart
Table to demonstrate how common household furniture, like a table, is capable of object recognition and brainwave analytics.
When an object with a sensor is placed on top of the Smart Table, it will replay the memories associated with them on a screen. And when the user wears a headset sensor, the Smart Table can display brainwave output of their mental state on screen, for example, calmness, excitement, boredom, sadness, and such.
This analytics will enable caregivers to have better understanding of dementia patients, and the showcase is open to the public at the Maxis Centre in KLCC starting yesterday (Jan 16).
Maxis has also produced a short film entitled ‘The Most Unforgettable Chinese New Year’ which follows the story of a filial daughter and her aging father.
In the film, the day after Chinese New Year, the father and daughter reminisce together on the RE:Collection app.
The film can be watched on YouTube via the link:
https:// www. youtube. com/ watch?v=mGJLQqA-vQ8 while the making of the film can also be watched on YouTube via the link: https://www.youtu.be/ RYzcKfU1JqI.