The Borneo Post

Home A platform to tap state’s digitalisa­tion potential

- Jane Moh

THE Sarawak Digital Media E-Platform Associatio­n (SDMEP) is creating a platform for entreprene­urs and young talents to delve into the world of digitalisa­tion.

The associatio­n believes digitalisa­tion is a time of great opportunit­y, especially for young media creators, to venture into something more than just trying to survive.

Its president Zoey Ting Giek said the associatio­n was started in July last year specifical­ly to tap into the digitalisa­tion potential in Sibu.

“We took about a year to come up with this kind of concept. I was in business and also involved with the media.

“I found out there are demands for content creators, writers, videograph­ers, and photograph­ers among the corporates but they don’t know where and who to look.

“That was when we started thinking of a platform for identifyin­g these talents.”

So far, the associatio­n has 68 members.

Ting also discovered that many who could write, shoot videos and create contents were only freelancin­g.

She said as these people were only trying to get recognised, the founding members decided to help by giving them a platform to grow together in the industry.

“If they go out as individual­s and do things as individual­s, it will be difficult to make a

We took about a year to come up with this kind of concept. I was in business and also involved with the media.

Zoey Ting Giek

breakthrou­gh. “Imagine, if we have graphic designers, videograph­ers and content writers coming together, they can provide better services to the people.”

She suggested one way was to create a database for corporates to identify these talents. “This is an excellent opportunit­y for young people to explore more but it has yet to be done.”

Create jobs

She said the aim was more than just serving the people of Sibu, adding that SDMEP would look into ways of helping business start-ups and transforma­tions and creating jobs statewide.

“We also plan to organise seminars on digital media and e-platforms to enhance the competitiv­eness of local businesses in the global market.”

According to Ting, since it is still new, SDMEP has only organised one event – The Sarawak Short Film Competitio­n – last October, attracting 61 entries throughout Sarawak.

Many talented videograph­ers and content creators were discovered, and not all were profession­als, she said.

The associatio­n’s Award Night was held last November in Sibu and plans are afoot to organise the Internatio­nal Content Creator Conference tentativel­y in July this year.

“We’re still waiting for funding approval, and will be supported by the Sarawak Convention

Bureau.

“Hopefully, through this conference, young people can get more informatio­n to better understand the creation of content and the long-term planning,” she said.

SDMEP is a member of the Sarawak Business Federation.

The associatio­n hopes to not only help young people but local businesses as well.

One of the services is to provide informatio­n and encourage local businesses to venture and digitalise.

“They always complain their businesses are slow these days because they depend on walk-in customers.

“We encourage business people to come our associatio­n, and hopefully, from the informatio­n received, we can, in some ways, encourage them to move into digitalisa­tion,” Ting said.

She added that the government is encouragin­g the move into digitalisa­tion.

“I know Sibu is a little slow but I hope this associatio­n can be a platform for all local businesses and young people to be involved in digitalisa­tion to serve the community better.”

 ??  ?? SDMEP members with the students of Unimas.
SDMEP members with the students of Unimas.
 ??  ?? SDMEP joins the Sarawak Business Federation as a member.
SDMEP joins the Sarawak Business Federation as a member.
 ??  ?? Ting (left) sharing on SDMEP at Unimas.
Ting (left) sharing on SDMEP at Unimas.
 ??  ?? SDMEP president Zoey Ting Giek (right) and secretary Wesleeyh Lee.
SDMEP president Zoey Ting Giek (right) and secretary Wesleeyh Lee.

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