AIA eyes more customers via online offering

KUALA LUMPUR: AIA General Bhd is aiming to attract more customers via the online platform.

Chief executive officer Eric Chang by making its presence felt online, the company could also expand its insurance policy availability in the market.

“It is something that we’re working hard, as previously we sold (policies) through our agents but now is available directly for online purchase,” he said at the ‘Family Drive’ media launch here yesterday.

‘Family Drive’ is comprehensive car insurance that provides the usual protection for both third party and own loss and damages.

Chang said it is the first car insurance in Malaysia to offer a family discount of five per cent if two or more cars in the family are insured under the same household. An excess waiver is also granted if customers repair their car at an AIA panel workshop, he said.

“Our market research identified various customer concerns where we saw the growing trend of expanding families who were worried about their family’s safety and the inconveniences caused by car accidents,” he explained.

There is also personal accident protection, which ensures that anyone travelling in the insured car is automatically covered with up to RM250,000 personal accident coverage. That customers would also receive an inconvenience allowance of RM600 per accident if their car is being repaired in the workshop, he added. — Bernama