Local fans pay tribute to Liverpool’s historic victory
KUCHING: If you are a Liverpool FC ( LFC) fan who wanted to celebrate the Reds’ historic Premier League triumph with fellow fans but could not due to Covid-19 physical distancing, you’re not alone. At least, not anymore!
In solidarity with Reds supporters everywhere, 500 Malaysian fans paid tribute to the team and other fans around the world by singing the LFC fan anthem ‘ You’ll Never Walk Alone.’
The videos were recorded separately and then put together in a single tribute placing the fans in a virtual stadium, said a media statement yesterday.
The tribute features congratulatory quotes from fans in Peninsular Malaysia, Sabah and Sarawak. The resulting chorus of individual voices resounding soulfully within the virtual stadium is especially poignant, given that LFC’s longawaited trophy presentation at Anfield’s hallowed pitch was a bittersweet affair to an almostempty stadium due to the global Covid-19 pandemic.
The video by Red fans in Malaysia was made possible by Carlsberg – LFC’s longeststanding corporate partner for 27 consecutive seasons – in the spirit of celebrating the Reds’ record-breaking run together even while physically apart and pledging support to make the next season even better.
LFC fans can watch the video here via https://bit.ly/LFCVirtualStadium.
Managing director of Carlsberg Malaysia Stefano Clini said, “It has been an unprecedented honour to share in the inspirational outpouring of support and celebration from fans of LFC throughout Malaysia even during these very challenging times.”
Last year, he said they went all red for The Reds with the limited run of Carlsberg Red Barley and this year, they were taking it one notch higher by painting the town red with the Champions livery across all their Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans.
“As a brand, Carlsberg has stood beside the Reds through thick and thin over 27 seasons with more to come. We have and will continue to do the same with our consumers, customers and business partners in anticipation of making the next shared success and celebration even better,” Clini added.
As an added surprise from the brewer, limited-edition Carlsberg x LFC Champions lockers customordered to commemorate LFC’s Premier League win will be up for grabs through online contests on Carlsberg’s Facebook page when the new season opens.
The green metal locker kits come with two Champions edition cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught and a special-edition Carlsberg stem glass with the LFC crest, but also a commemorative Carlsberg coaster featuring the champion team’s signatures.
Inside, the collectibles sit on a representation of Anfield’s turf surrounded by pictures of cheering fans throughout the club’s history. The LFC Champions locker kits join the line-up of Carlsberg memorabilia celebrating the occasion, including the limited-edition Champions Set and personally-signed player jerseys offered through Carlsberg “Buy, Scan & Win” consumer promotions.
Consumers stand to win simply through purchases at hypermarkets, supermarkets, convenience stores, bars, restaurants, coffee shops, and participating online stores.
Fans will have yet another chance to win the LFC Champions Set on an easy-to-participate online contest on Carlsberg Malaysia’s Facebook page between Sept 1 and 7.
Visit the Carlsberg Malaysia Facebook page at www.facebook.com/Carlsberg MY to view the video tribute and to look out for a chanceto win the limitededition LFC Champions lockers and Champions Sets.
For more information on the promotions, visit www.probablythebest.com.my.