AirAsia, Agoda partner up to reignite travel in SE Asia
KUCHING: AirAsia.com, Asean’s travel and lifestyle e-commerce platform, and Agoda, the world’s leading digital travel platform, yesterday announced a strategic partnership to spur travel activity in Southeast Asia and strengthen AirAsia’s super app offering.
The partnership between the two major online travel service providers in the region harnesses the synergistic strengths of both digital platforms. Through the sharing of flight and hotel inventories, travellers will gain access to a more extensive multiproduct selection, enjoy greater convenience and benefit from superior value.
AirAsia Group chief executive officer ( CEO) Tony Fernandes said, “I am excited to announce our partnership with Agoda, which is part of our group-wide strategy to revitalise travel as we anticipate the reopening of borders in Southeast Asia in the near future.
“Travellers can now enjoy a more seamless ‘ browse-to-buy’ experience on AirAsia.com and book their flights and hotels through SNAP, which is our new way to fly and stay, at unbeatable prices.
“This collaboration reflects our commitment to providing greater convenience, choice and value to our customers, which has become ever more important in this post-Covid environment.
“We are taking the opportunity during this downtime to work innovatively with strategic partners like Agoda, so we can better serve our guests’ travel and lifestyle needs. There are more strategic ventures in development, which we look forward to announcing when the time is right.”
Initiatives from the collaboration include travel bundles, membership privileges as well as joint product marketing. Customers of AirAsia.com can now enjoy more variety with over 600,000 Agoda properties, combined with AirAsia’s great value fares by booking through SNAP - offering flight and hotel packages with the best price guaranteed.
Agoda CEO John Brown said, “We are passionate about innovating, through partnerships and technology, the way people book and experience travel.
“The public’s appetite for travel is still strong, and we believe that our collaboration with AirAsia will help take the hassle out of travel by helping travellers to easily find great value deals as they venture out again.”