PAMB reaches out to meet health, protection needs of customers, public

KUALA LUMPUR: Since the onset of the Covid-19 pandemic, Prudential Assurance Malaysia Berhad (PAMB), in collaboration with its agency force, NGOs and other partners, has extended a number of support measures to meet the health and protection needs of its customers as well as the public.

Its current initiatives are focused on providing free face masks to low-income communities to help alleviate the financial constraints that they are experiencing, such as mask distribution to low-income and disabled communities and free face masks for schools.

“Face masks have been identified as an effective way to reduce the spread and minimise the risk of contracting Covid-19. As such, the Malaysian government has made the wearing of face masks compulsory in crowded public areas and on public transport,” said Eric Wong, who is PAMB chief customer and marketing officer.

PAMB also said that since 2011, in partnership with Yayasan Generasi Gemilang and Beautiful Gate Foundation, it has been providing free financial protection to lowincome urban communities and the disabled community.

The programme, known as PRUKasih, provides eligible households from participating communities with temporary financial relief when the breadwinners in their families are unable to generate income due to an accident, illness or death.

“To provide face masks to low-income communities, PAMB partnered with its 19,000-strong agency force to donate and distribute more than 2,500 boxes of face masks to all 35 PRUKasih communities across the country. To date, more than 30,000 households and 1,228 people with physical disabilities are covered under the PRUKasih programme,” said Wong.

As for schools in which both teachers and students are at high risk of contracting the virus, reports have indicated that asymptomatic infections risks are much higher among children as compared to adults.

To provide protection to students and teachers, PAMB is partnering with Financial Industry Collective Outreach (FINCO) – a collaborative initiative pioneered by all financial institutions in Malaysia with the support of Bank Negara Malaysia – to distribute free face masks to students from 35 selected schools with high needs.

“With these face masks, we hope to provide these communities with the necessary protection that they deserve so that they too can continue to work and go to school safely and with peace of mind,” said Wong.

With the hardest hit group from the low-income or under-served communities, Prudential Malaysia has been working with NGO partners to contribute and provide aid as part of its long-term commitment to support underserved communities by making healthcare more affordable and accessible.

PAMB is a leading and innovative insurer, serving the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its branches and Bancassurance distribution partners network nationwide.