#MyAPEC2020 exhibition hosts over 300 firms
KUCHING: The #MyAPEC2020 exhibition has garnered over 6,000 registered viewers on an online platform in just under two months since its commencement as the first-ever Asia-Pacific Economic Cooperation ( APEC) exhibition of its kind.
Converting the exhibition from physical format into one that functions online entirely, was a direct response by Malaysia External Trade Development Corporation (Matrade) to rapid digitalisation around the world, catalysed by the restrictions and social distancing guidelines put in place from the Covid-19 pandemic.
According to Matrade chief executive officer, Dato Wan Latiff Wan Musa, Malaysian companies are urged to embrace technology and to conduct their business digitally in order to successfully adapt to the new normal.
“Matrade’s initiative to organise the #MyAPEC2020 Virtual Exhibition not only provides business opportunities for companies from Malaysia and other APEC economies to engage with foreign buyers, but also acts as a platform for them to adapt to virtual engagements,” he said in a statement yesterday.
Since its launch on Sept 1, over 300 buyers from 51 economies have registered in the platform, with the top five being Malaysia, Australia, Myanmar, Indonesia and Japan.
The #MyAPEC2020 Exhibition is hosting over 300 companies comprising both Malaysian and international companies from APEC member economies.
These companies promote products and services from eight targeted sectors namely Healthcare, Green Tech and Energy, Professional and Business Services, Building Materials, Transport and Logistics, Lifestyle,
Technology as well as Innovative F&B and Agrofood sectors.
The web-based exhibition platform includes features that create an immersive business environment such as Business Pitching - with 32 pitching sessions having been carried out, showcasing companies from all the targeted sectors.
Viewers were provided the opportunity to contact the respective companies through real-time communications facilities during these sessions.
In addition, 34 Virtual B2B Meetings have so far been arranged between exhibitors and local buyers from Malaysia as well as with foreign buyers from the USA, Japan, China, Australia, Saudi Arabia and Turkey, among others.
The exhibition also hosts Webinars, having broadcast four live presentations on key topics with chat features for participants to engage in Q&A.
“In view of the travel restrictions around the world where face-to-face meetings are limited, Matrade encourages more Malaysian companies to leverage on the B2B Meeting platform on #MyAPEC2020 Virtual Exhibition.
“Through this initiative, Malaysian exporters will be connected to international buyers who are interested to source products and services from Malaysia, arranged by 46 Matrade overseas offices located all over the world,” added Wan Latiff.
Matrade will continue to host the #MyAPEC2020 exhibition until Dec 31, serving as a business engagement platform for companies from APEC Member Economies to network among themselves and also with the global business community.
Visit Matrade at http://myapec2020.matrade.gov.my.