LengQuas receives recognition from The BrandLaureate
KUCHING: KOPETRO Food Sdn Bhd ( KOPETRO Food), one of the subsidiaries of Koperasi Kakitangan Petronas Bhd ( KOPETRO), has received The BrandLaureate e-Branding Awards 2020 through the LengQuas brand for food and beverage category for frozen products.
The BrandLaureate eBranding Awards 2020 was held last year on December 29 at The World Brands Foundation ( TWBF) Gallery, in Damansara Utama, Petaling Jaya.
This award recognises strong brands that maintain brand success and brand management in today’s challenging economic conditions.
According to KOPETRO Food chairman Datuk Abdul Razak Hussain, winning this award certainly motivates KOPETRO Food to continue to excel in all aspects of their products and services, and they dedicated this award to their sales force, wholesalers, retailers, loyal customers, all staffs and corporate clients for the instrumental role that they have played in our success.
According to KOPETRO chairman Khairu Najhan Zainuddin, KOPETRO sees this kind of award as the best platform to further strengthen the LengQuas brand.
With the success of KOPETRO Food, it is hoped that other KOPETRO subsidiaries will mobilise their efforts to develop their respective brands to be recognized like LengQuas.
The award was presented by TWBF president Dr. KK Johan and TWBF chief executive officer Chew Bee Peng.
KOPETRO is the first cooperative to receive an award from TWBF and at the same time makes KOPETRO Food as the first cooperative subsidiary owned to win an award under the food and beverage category, for frozen products.