The Borneo Post

KPDNHEP launches Ops Harum to curb abuse of harumanis Perlis tradename

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KANGAR: The Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) launched Ops Harum 1.0 to curb the abuse of the ‘Harumanis Perlis’ trade name for mangoes that did not originate from Perlis.

Its minister Dato Sri Alexander Nanta Linggi said the strategic cooperatio­n initiative with the Federal Agricultur­al Marketing Authority (Fama) is also aimed at monitoring traders’ compliance on the sale of these exclusive mangoes so that it does not cause any confusion among consumers.

“The misuse of Harumanis Perlis descriptio­n for mangoes which are not of the variety can affect the income of local traders as some are using the name Harumanis Perlis on fruits which are not from Perlis".

He told reporters this after handing over the ‘Made in Malaysia Logo’ certificat­e to Syarikat HPA Industries

Sdn Bhd in Jejawi, near here yesterday.

Nanta said under Ops Harum 1.0, the enforcemen­t would ensure traders put price tag on their items and use valid weighing scale.

He said each trader must use the legitimate Harumanis Perlis trademark, and if consumers found that any traders failed to do so, they can report the matter to the ministry for further investigat­ion.

Meanwhile, Nanta also reminded all parties, especially those involved in the retail sector, to continue to increase the level of compliance with the standard operating procedures (SOP) set by the ministry to ensure that the business sector can continue to run smoothly.

 ?? — Bernama photo ?? Nanta gives a briefing after handing over the ‘Made in Malaysia Logo’ certificat­e to Syarikat HPA Industries Sdn Bhd in Jejawi.
— Bernama photo Nanta gives a briefing after handing over the ‘Made in Malaysia Logo’ certificat­e to Syarikat HPA Industries Sdn Bhd in Jejawi.

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