EasyStore launches campaign to help SMEs with digital adoption
KUALA LUMPUR: EasyStore, an e-commerce softwareas-a-service (Saas) solution provider, officially launched its #SellOnlineWithEasyStore campaign where SMEs, local entrepreneurs and other B2C businesses can sign up for a free lifetime subscription to the platform’s sales channels.
With this, businesses will be able to effectively manage a sales channel of their choice on EasyStore along with the option to switch to other available free channels later on in the pipeline The launch of this initiative comes at a juncture where many SMEs are either struggling to survive or scale their businesses as the nation faces the extension of MCO 3.0 for the second time.
Known as a multi-channel sales platform, EasyStore is a subscription-based service that allows SMEs to efficiently manage the full spectrum of ecommerce-related processes of up to 13 online sales channels from a single master interface.
This feature streamlines operations for merchants by syncing their multiple inventories across all their online marketplaces, further translating to improved organisation, time-saving abilities and better resource management.
“Through this campaign, we are prioritising brick and mortars, not to mention SMEs that have little to no experience and skills in digitising their businesses as they are the most vulnerable group that continues to struggle and might even face closures due to prolonged lockdowns,” said EasyStore chief executive officer Frost Chen.
“Therefore, we aim to help them get acquainted digitally by offering an online sales channel that is permanently free so that cost will not be an issue. The five available sales channels were selected due to the general consumers’ familiarity with the platforms, and also because of their low entry barrier which is crucial for digital amateurs.”
Despite being the backbone of the nation’s economy, SMEs in Malaysia are still experiencing a general lag in digital adoption.
Due to the underperformance of SMEs even before the pandemic, with a further exacerbation of business performance, there are calls for private sectors to “enhance the resilience of this sector over the medium-to-long term”.
In order to close the digital divide among Malaysian businesses, relevant support and education that address the challenges of universal digitisations need to be put into place.