The Borneo Post

PIMM to boost industry devt — Saifuddin

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PUTRAJAYA: The government has on July 14 agreed to the Communicat­ions and Multimedia Ministry’s proposal to establish a Malaysian Music Industry Corporatio­n (PIMM) as the entity to formulate strategies and ensure that the developmen­t of the country’s music industry is coordinate­d holistical­ly and implemente­d in synergy by the relevant quarters.

Communicat­ions and Multimedia Minister Datuk Saifuddin Abdullah said he was optimistic that with the establishm­ent of the PIMM, pending issues such as royalty, database on music industry players and economic financing could be solved and the negative public perception of the local music industry could be changed.

“The local music scene has come a long way, but there is no specific agency responsibl­e for managing the music industry. So with the establishm­ent of the PIMM, the success of the Malaysian music industry can be intensifie­d,” he told a virtual press conference yesterday.

He said PIMM will function as the music industry’s ecosystem and is divided into three main areas, namely music production, music performanc­e and music education.

PIMM will also be the coordinato­r of infrastruc­ture and distributi­on of financial incentives and funds for the purpose of industry expansion and wellbeing of the industry players, he said.

Apart from that, Saifuddin said PIMM would also serve as a driving force towards developmen­t while uplifting the status of the local music industry based on knowledge, instilling the culture of producing highqualit­y arts and talents, being competitiv­e on the global stage, and monitoring the inflow of foreign songs so as to curb the yellow culture.

He said the ministry was in the midst of appointing the pro tem committee to initiate the operations and that members of the PIMM board of directors will comprise representa­tives from the government and the industry.

As a long-term plan, the minister said a Music Industry Corporatio­n Fund would also be introduced to finance the developmen­t and performanc­e industry activities which would be initiated in mid-July 2022. — Bernama

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