Sedania’s Offspring penetrate lucrative Middle East market

KUCHING: Sedania Innovator Bhd (Sedania), through one of its subsidiary companies, Offspring Inc Sdn Bhd (Offspring) yesterday announced its expansion into the lucrative Middle East market, starting with Bahrain.

The Middle East market with countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE have an annual birth rate of more than 1 million newborns with high purchasing power.

Following the success of opening markets in 17 countries, Offspring Inc marked another milestone with their first venture into the Gulf region. With this new market, Offspring is now in five regions including Asia, America, Europe, Africa and Middle East.

Sedania’s Founder and Managing Director, Datuk Azrin Mohd Noor said “We are working closely with our counterparts in Bahrain and the strategic plan will be focusing on strengthening brand presence whilst fulfilling high demands from the new market”.

“We received a substantial order from Bahrain the minute our partnership agreement was finalised”, added Datuk Azrin. The record from the World Bank reveals Bahrain classification as the nation with high household income estimated earning of US$55,000 per year for each household.

“Given current estimates of individual wealth, Bahrain’s residents can be regarded as one of the world’s most sought-after target markets for retailers of all sectors, especially premium brands like Offspring.

Azrin further added, “The Middle East market has huge potential with an extensive taste for high quality products. We believe Offspring’s range of products will be well placed here”. Offspring is planning to expand their expansion into neighbouring countries such as Kuwait, Oman, Qatar, Saudi Arabia and UAE with a projection of market share worth RM35 million per month.

Azrin said, “Bahrain is a strategic location to start scaling our presence and capitalise on growth opportunities around the Gulf. Offspring is in excellent position as we enter an exciting new stage of growth”.