The Borneo Post

YAST marks significan­t milestone with new Kuching HQ

- Sharon Kong

KUCHING: Portfolio investment holding company YAST Group has marked a significan­t milestone in its journey towards global expansion with the opening of its new headquarte­rs in Kuching.

Despite the pandemic having caused multiple lockdowns over the past two years and affecting many businesses in the process, Yast Group was able to overcome these challenges by being flexible and making adjustment­s to its initial plans.

“If there is one thing we can learn from this great lockdown brought about by Covid-19, it will best be ‘when there is a will, there will always be ways’,” founder and chairlady Esther Law said to The Borneo Post.

“Many have proven that this pandemic is indeed a blessing in disguise, so long as you take a positive and proactive approach towards any circumstan­ces.”

YAST Group, a global business entity that was establishe­d in Borneo in 2015, recently laid its physical foundation during a challengin­g time where movements are restricted and activities are nearly halted, through the setting up of a global fintech ecosystem leveraging the power of emerging technologi­es under the Partnershi­p as A Service model.

Founded by Law, who is an Anak Sarawak, YAST Group invests for prosperity, develops for sustainabi­lity and serves for humanity.

According to Law, the setup of a conducive working space in Kuching, her hometown has always been in the plan and the lockdown advanced this progress into reality.

These two years, Law realised that even without physical travelling, more things could be achieved and done effectivel­y, so long as trust and proper communicat­ion channels are being built.

That gave her the confidence to decide to build the conducive working space she has been longing to have.

“With this glocalised hybrid environmen­t, spanning across 5,000 square feet with cozy interior and elegant design, the functional­ity is to host VVIP and VIP business partners and associates, and to serve as the accelerati­on, corporatis­ation, globalisat­ion, and incubation center for YAST Group’s associates from around the world.

“Being a global portfolio investment holding company, YAST Group is identifyin­g unique and potential collaborat­ions that could arise within the region that aligns to the group’s approach to invest for prosperity, develop for sustainabi­lity, and serve humanity.”

For instance, one of YAST Group’s founder portfolio investment­s - Quantum Metal Exchange Inc (listed on OTC Markets as QMEI), co-founded by Law and Dato’ Lim Khong Soon, founder of Quantum Metal Sdn Bhd (Quantum Metal), was establishe­d in New York in 2021.

“The acquisitio­n of Quantum Metal, Quantum Metal Capital Inc (New York) by QMEI signifies the journey of corporatis­ation, digitalisa­tion and globalisat­ion for Quantum Metal.”

Law also detailed the group’s multi-year business plan, revealing that dedicated to the developmen­t of internatio­nal collaborat­ion, YAST Group 1.0 connects with the business entity covering diversifie­d industry sectors.

Through the investment holding entity, YAST Group 2.0 works with partners in establishi­ng companies with high growth potentials globally, enhancing and accelerati­ng the investment and developmen­t through synergetic advantages.

 ?? Esther Law ??
Esther Law

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