Mckinsey & Company announces acquisition of S4G Consulting

KUALA LUMPUR: McKinsey & Company, a global management consulting firm committed to helping organisations realise sustainable, inclusive growth announced it has acquired Madrid-based S4G Consulting.

As a top Salesforce Platinum Partner, S4G specialises in helping companies of all sizes extend the power of Salesforce’s customer relationship management (CRM) platform to improve customer outcomes.

“We are relentlessly focused on helping our clients achieve their growth aspirations,” said Greg Kelly, senior partner and global leader of McKinsey & Company’s Growth, Marketing & Sales Practice in a statement.

“Our clients have told us they need greater support that extends through making their technology seamlessly support their growth efforts.

“With this acquisition, we are doing just that by bringing together world-class Salesforce experts, industry-leading technology, accelerators, and analytics to enable our clients to capture customer value and growth using real-time information.”

Meanwhile, CEO and founder of S4G, Javier Heitz said: “McKinsey is the world’s leading impact partner for businesses looking to consistently delight customers and accelerate growth. We are proud to be joining McKinsey to help clients shape the future of sales and marketing through rapid growth transformation strategies.”

With the acquisition of S4G, McKinsey adds rapid Salesforce CRM implementation capabilities to the very best of strategy, design, and analytical horsepower. S4G’s Salesforce CRM technology expertise, combined with McKinsey’s growth offerings, will enable companies to accelerate end-toend growth transformations. — Bernama