TECNO launches flagship model PHANTOM X with ‘Boundless’ screen, clarity and performance
KUCHING: TECNO, the leading global smartphone brand in emerging markets, recently introduced its brand-new flagship smartphone under its sub-brand PHANTOM to Malaysian shores – the PHANTOM X.
The PHANTOM X features an elegant design of 3D Borderless Screen and the industry’s first silk-glass back cover. It empowers users to go boundless through its ‘Boundless Screen, Boundless Clarity and Boundless Performance’.
Built to support every aspect of its user’s life and work, the PHANTOM X has allround outstanding qualities and its boundless screen is ergonomically designed with a 36.5 degree golden angle for the ultimate grip and comfort.
Its superior camera performance promises boundless clarity with the perfect combination of a 50MP Ultra-Night camera and industry leading 1/1.3 super large sensor, 48MP Ultra-Clear Selfie camera with 105°Ultra-Wide angle, as well as the AI-assisted Super Night Mode and 50mm Golden Portrait.
Powered by a 4700mAh, 256GB ROM, memory fusion technology 8+5GM RAM and a newly-updated HiOS 7.6 system, the TECNO’s newest innovation offers users the freedom to go beyond and uncover a world of endless possibilities.
Built for users who prioritise style and elegance, the PHANTOM X’s high-end design concept was designed by former Dior design director Alexis Mabille.
Through his keen eye on design, he seamlessly incorporated bold luxurious design concepts to every miniscule detail, every curve and every radion.
Donning its unique oneof-a-kind design outlook and material technology, the PHANTOM X was also awarded the ‘Discipline Product’ of the ‘1.08 Telecommunications Product’ category at the iF Design Awards 2022.
To commemorate the launch of its new flagship smartphone and to celebrate a new milestone achieved, TECNO has appointed its new Malaysian brand ambassador Datuk Lee Chong Wei, the nation’s badminton hero, at the launch.
“The introduction of PHANTOM X in Malaysia marks a significant achievement for TECNO as we remain committed to bring bolder and better premium innovations to Malaysians that will inspire confidence among bright minds for a better future,” said TECNO Malaysia chief executive officer Taiman Zheng.
He said PHANTOM X was made to empower modern individuals to reject the ordinary and opt to always strive for success and have ambition to achieve new heights.
“Hence, we have chosen Datuk Lee Chong Wei as our new brand ambassador, who is synonymous with our ‘Stop At Nothing’ brand essence.
“He is also an all-rounder with outstanding qualities, just like our newly launched PHANTOM X,” said Zheng.
Met at the launch, Lee said it was a pleasure to be appointed the new brand ambassador for TECNO.
”Through this partnership, I hope to inspire Malaysians, especially the youths to #GoBoundless and never give up when it comes to pursuing their dreams.
“As long as they have boundless passion and drive, the sky’s the limit,” he said.
Committed to bringing users bold and extraordinary innovations in design, technology, and complete user experience, PHANTOM X empowers consumers to feel their extraordinary best throughout all their special moments in life.
The boundless PHANTOM X is now available for Malaysians at all TECNO authorised stores and dealers in two artistic colors; Van Gogh’s ‘Starry Night’ and Monet’s ‘Summer’.
To commemorate its Malaysian launch, the first 2,000 units of PHANTOM X sold are entitled to free TECNO buds, on top of an additional half-year screen protection warranty.