The Borneo Post

Pariah to president: Marcos Jr returns family to Philippine­s supremacy

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MANILA: Ferdinand Marcos Jr, whose dictator father and namesake plundered and brutalised the Philippine­s, has reached the endgame of a decades-long campaign to rehabilita­te the family brand: the presidency.

Marcos Jr, known by his nickname “Bongbong”, won Monday’s election in a landslide, following relentless whitewashi­ng of the family’s past and leveraging of powerful alliances with rival families that control large swathes of the country.

In the 36 years since a popular uprising toppled the patriarch and chased the family into US exile, the Marcoses have been rebuilding their political fortunes.

Despite his own father’s concerns about his “carefree and lazy” nature, Marcos Jr, 64, made it to the ultimate post.

After narrowly losing the vice presidenti­al race to Leni Robredo in the 2016 election, he was determined their rematch in the presidenti­al contest would end differentl­y.

Vowing to unify the country, Marcos Jr made sweeping promises on the campaign trail to boost jobs and tackle rising prices in the lower middleinco­me country.

“Unity is my cause because of my firm belief that unity is the first step towards getting out of this crisis we are now in,” Marcos Jr said in February – without ever explaining further what the slogan meant.

Growing up in the presidenti­al palace in Manila, Marcos Jr wanted to be an astronaut before he followed in his father’s footsteps into politics.

He served as vice governor and twice as governor of the family’s northern stronghold of Ilocos Norte province, and also had stints in the House of Representa­tives and the Senate.

His 92-year-old mother, Imelda, said she had dreamed of him becoming the country’s leader.

Marcos Jr’s links to his father, whose rule was marked by the bloody repression of the martial law years, have made him one of the nation’s most polarising politician­s.

He has benefited from a deluge of misinforma­tion on social media targeting a largely young electorate with no memory of the corruption, killings and other abuses committed during the elder Marcos’s 20-year rule.

His campaign was bolstered by teaming up with Sara Duterte, who initial results show won the vice presidenti­al race comfortabl­y, and the backing of other political elites.

Marcos Jr and Duterte’s shared history as the offspring of authoritar­ian leaders has alarmed rights groups and many in the religious clergy, who fear they will use their victory to entrench themselves in power.

Marcos Jr was at boarding school in Britain in 1972 when his father declared martial law, unleashing large-scale corruption and a bloody crackdown on dissent.

He has defended his father’s rule by citing the initial surge of economic growth and government spending under martial law, which he said was necessary to save the country from communist and Muslim insurgenci­es.

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