Carlsberg launches nonalcoholic Somersby Apple 0.0

KUCHING: Somersby yesterday launched its second innovative product this year, Somersby Apple 0.0, to offer Sarawakians optimism in a can.

The alcohol-free Somersby Apple 0.0 brewed with premium non-alcoholic fermented apple juice gives more spunk and zest with pleasant sparkling sweetness for a refreshing thirst quencher. Maintaining the brand’s true essence, the sparkling fruit drink akin to cider mixed with spritzer offers limitless enjoyment.

Its packaging of blue hue signifies alcohol-free universally as the drink is brewed with premium apple juice without any form of alcohol-based liquid added to be classified under soft drink category, perfect to enjoy the moment, anytime, anywhere for ‘Refreshing More’ experience.

According to corporate affairs and sustainability director of Carlsberg Malaysia, Pearl Lai, alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices.

“Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant.

“We are also extremely glad to be back again to introduce a new product here in Sarawak, just two months after we presented our limited-edition Harvest Festival cans,” Lai said.

She added that the Somersby brand marks the company’s first foray into the non-alcoholic beverage category with emphasis on innovation and quality.

“The Somersby 0.0 alcoholfree beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer advocating responsible consumption,” she said during the launch at ZOZO Beans & Booze here.

Somersby Apple 0.0 is now available in 320ml cans, fourpack cans and carton in stores nationwide.

For the latest Somersby promotions and activities, follow SomersbyMY on Facebook www. facebook.com/SomersbyMy and Instagram www.instagram. com/somersbymy with more about Somersby 0.0 at www. somersby00malaysia.com.

(From left) Carlsberg East Malaysia regional sales manager Aylmer Wee, Lai and Carlsberg premium brands marketing manager Joyce Lee during the launch.