Abdul Karim: IMEX Frankfurt a chance for Sarawak to boost international profile
Sarawak aims to elevate its international profile as a hub for legacy, thought leadership and innovation through its participation in IMEX Frankfurt in Germany from May 14 to 16 this year, said Dato Sri Abdul Karim Rahman Hamzah.
The Minister of Sarawak Tourism, Creative Industry and Performing Arts said this year’s IMEX discussion theme, ‘Impact’, aims to unite the global event community in addressing the pressing challenges confronting humanity and the planet, emphasising the imperative for collective action and innovative solutions.
“IMEX Frankfurt stands as a premier platform to showcase Sarawak as a prime destination for business events, elevating our visibility and recognition on the global stage,” he told a press conference here yesterday, adding that the state will be setting up a ‘Sarawak Pavilion’ at the event venue.
Abdul Karim said IMEX Frankfurt attracts a diverse audience of business event planners committed to advancing solutions for environmental, social and governance issues, which align with Sarawak’s PostCovid-19 Development Strategy (PCDS) 2030.
“The Sarawak Pavilion at IMEX Frankfurt represents a strategic opportunity to tap into international corporate meetings and incentive markets, showcasing our rich culture, adventurous landscapes, natural beauty, diverse cuisine and vibrant festivals.”
He outlined the Pavilion’s key attractions, including exhibitions on Sarawak’s legacy development, PCDS 2030 initiatives, and the International Journal of Business Events and Legacy (IJBEL).
Under the theme ‘Business Events that Support Community Development’, the Sarawak Pavilion aims to underscore the pivotal role of industry in driving social and economic progress through business events.
Abdul Karim also announced the launch of Volume 2, Issue 2 of the IJBEL at the trade fair, focusing on sustainability — a theme resonating with the global industry’s increasing emphasis on eco-friendly practices.
Organised by Business Events Sarawak (BESarawak) in collaboration with the Culinary Heritage & Arts Society (CHASS), Unesco Creative Cities Network (UCCN) Kuching Creative City of Gastronomy, and F&B provider The Bibber’s Tale, Abdul Karim said the Sarawak Pavilion promises an immersive experience into Sarawak’s culinary heritage and creative community.
“Visitors can expect a tantalising journey through Sarawak’s culinary delights, showcasing innovative culinary creations that blend traditional ingredients with contemporary flair,” he added.
IMEX Frankfurt stands as Europe’s largest business event trade fair, attracting over 2,500 exhibitors and more than 3,000 visitors to the Messe Frankfurt exhibition grounds, solidifying its status as a premier global platform for industry professionals.