DeGem makes a gift of giv­ing.

The Peak (Malaysia) - - Contents -

Back in July 2017, Lazare Ka­plan part­nered DeGem to launch its an­nual Wing of Hope cam­paign, a world­wide ini­tia­tive by Lazare Ka­plan In­ter­na­tional to re­in­force the so­cial care, re­spon­si­bil­ity and cre­ate aware­ness for the less for­tu­nate from all around the world. This year, Lazare Ka­plan and DeGem col­lab­o­rated with Hospis Malaysia to raise aware­ness on pal­lia­tive care in the country. The char­ity cam­paign saw DeGem do­nat­ing MYR50 to Hospis Malaysia for ev­ery MYR5,000 pur­chase of Lazare Di­a­monds in its bou­tiques na­tion­wide through­out Au­gust and Septem­ber 2017.

They say do­ing good is a re­ward­ing ex­pe­ri­ence and it is, in­deed, true for those who sup­ported this ini­tia­tive through the Wing of Hope con­test or­gan­ised by DeGem. Cus­tomers who pur­chased a min­i­mum of MYR5,000 worth of Lazare Di­a­monds stood a chance to win the ethe­real limited edi­tion Wing of Hope di­a­mond pen­dant spon­sored by Lazare Ka­plan. Three dainty feath­ers in 18K white gold – each set with a bril­liant Lazare di­a­mond – float around each other to form a del­i­cate piece that can be worn as a brooch as well.

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