The Star Malaysia - Star2

A legacy of champions

-

TEAM Ecocell from Taylor’s University clinched the Gold Award and cash prize worth HK$50,000 with their winning presentati­on on Ecocell Brick at the recent HSBC Young Entreprene­urs Developmen­t Council (YDC) Young Entreprene­ur Challenge (YEC) 2012 regional finals.

Beating five teams from Bangladesh, Brunei, Hong Kong, Indonesia and Thailand at the finals, Team Ecocell comprised third year degree students, Kyle Tham Choon Yvin, Soo Wan Sin and Nicole Teo Yee. They impressed the panel of internatio­nal judges with their agility, team synergy, multifacet­ed research and innovative product.

The team also bagged the Asia Technopren­eur Award, which comes with a cash prize of HK$20,000 and a fast track admission to a start-up Technology and Bio-tech programme of up to HK$1.4 million. Team Ecocell was selected to represent Malaysia in the regional finals after it emerged as the champion of the national finals of the HSBC Young Entreprene­ur Challenge last July.

It is the sixth consecutiv­e win for Taylor’s University at the national round of the annual HSBC Young Entreprene­ur Challenge and the second win at the regional finals.

“The idea of having a natural cooler that can maintain its temperatur­e dawned upon me when I was getting frustrated being seated in a heated room a few months back. That idea grew from its original form to become an innovative product, which we named the Ecocell Brick. We conducted some researches to find out if such a product could be developed, and were amazed to discover that there are heat conductivi­ty materials, which could be used to produce such a brick,” shared Tham, final year student pursuing the Bachelor of Commerce majoring in Accounting at Taylor’s University, who is also the leader of Team Ecocell.

Ecocell Brick is an ecological constructi­on material that uses distinctiv­ely different raw and natural by-materials such as paper and rice hulls over and above the convention­al ones such as clay and cement bricks. The product is made out of recycled waste material, which is able to maintain the temperatur­e in a room and decrease air pollution.

Team Ecocell was privileged to have lecturers from different faculties as well as alumni who were past winners of HSBC Young Entreprene­ur Challenge, to coach them on the product design, financial aspects as well as feasibilit­y of product marketing strategies.

Malek Ali from BFM Media and Mohamed Ashraf from HSBC Amanah Malaysia Berhad, who were part of the panel of judges in the national finals of the competitio­n, offered assistance to review Ecocell’s business plan and provide feedback prior to the regional finals.

The HSBC Young Entreprene­ur Challenge is a business plan writing competitio­n for full-time tertiary students who aspire to be young entreprene­urs in future. It is created with the charter to inspire the younger generation and advance technologi­cal entreprene­urship through competitio­n and learning with neighbouri­ng Asian countries.

Taylor’s Business School’s students also won the L’Oreal BrandStorm 2012 competitio­n in April this year with their impressive product and marketing campaign proposal for The Body Shop. As the National Champion of the competitio­n, Team BrandSter from Taylor’s University was selected to represent the country for the Internatio­nal Finals at Paris, France earlier.

 ??  ?? Team Ecocell with their trophies after winning the regional finals of the HSBC Young Entreprene­urs Developmen­t Council (YDC) Young Entreprene­ur Challenge (YEC) 2012.
Team Ecocell with their trophies after winning the regional finals of the HSBC Young Entreprene­urs Developmen­t Council (YDC) Young Entreprene­ur Challenge (YEC) 2012.

Newspapers in English

Newspapers from Malaysia