New expert comes to our shores
nOVEXPERT, French for new expert, has hit the shores of Malaysia. Formulated to target the visible signs of ageing skin, the Novexpert “Doctor Line” helps to retain and refresh your youthful veneer.
Novexpert co-founder and chief executive officer Cyrille Telinge was in Malaysia recently to explain the philosophy and to present this new generation of anti-ageing skincare.
It is targeted at the modern techno-parano consumer who is afraid of chemicals, yet wants medical quality and effective products that are safe, natural and affordable to use over the long term.
The 100% natural, green chemistry brand was developed by Laboratoires Novexpert, founded in 1998, and was a culmination of two entrepreneurial families with experience in the beauty and retail industry.
They are the Sirop family (owner of the well-known Thalgo group) and the Telinge family (previously of fashion house Cyrillus).
Prior to launching its own brand, Laboratoires Novexpert formulates and manufactures for large cosmetic and pharmaceutical groups, and luxury and organic brands across the globe.
A winner of 11 awards since its launch in 2008, Novexpert introduced a more advanced and effective “doctor-line” skincare in 2012.
The team behind this line comprises French doctors who are former scientific directors from different pharmaceutical and cosmetic groups, and experts in dermatology, biology and herbal medicine.
The result is 100% cosmeceutical formulations that deliver 100% cosmeceutical effects – an instantaneous healthy glow effect within five seconds, an immediate lifting effect within five minutes and a durable anti-fine lines effect lasting five weeks.
The formulations also set a new standard by being uniquely 0% chemical preservatives, essential oils, propylene glycol and being 100% natural, biodegradable and hypoallergenic.
Zero per cent preservatives
Thanks to the development of “green chemistry”, Novexpert scientists were able to find a way to protect its skincare products from contamination and yet not destroy the flora on the skin.
Novexpert’s preservation system uses a patented protected specific gel that traps water in a gel, thus inhibiting bacteria in the cream, as the bacteria cannot survive in an environment without water.
This system preserves the bacteria flora on the skin.
All formulations from the Novexpert Doctor line are of 100% natural origin (such as plant extracts) and made from enzymes by biotechnology processes, which are edible and biodegradable.
This innovative brand combines ultra effectiveness and high tolerance with safety and is compatible for all types of skin, including the most sensitive ones, and can be used by both men and women.
Discovery of Novaxyline
One of the key ingredients used in Novexpert’s product is its patented anti-ageing ingredient, Novaxyline.
This 100% natural complex consists of an algae extract that is combined with a sugar created by the process of bio-fermentation.
Found in the offshore of Brittany, the algae is regularly left exposed during low tide and has therefore developed a protective system to fight against a variety of stress factors such as salt, heat, UV light and dehydration.
This “protection mechanism” has proven to be an exceptional “cellular guardian” for the skin.
Novexpert’s Novaxyline fights signs of cutaneous ageing with three major properties:
> 70% reduction of cellular oxidation (the main cause of ageing) > 20% increase in cell longevity > DNA production which reduces cell ageing by 52%
The Novexpert Doctor Line consists of three ranges:
Integral Anti-Aging Range
> The Expert Anti-Aging Cream, 40ml tube
> The Expert Anti-Aging Fluid, 40ml tube
Express Anti-Aging Range
> The Repulp Cream, 40ml tube > The Repulp Mask, 50ml tube > The Instant Lift Serum, 30ml airless pump
Eye Expertise Range
> Expert Anti-Dark Circle Eye Contour, 15ml tube
> Expert Anti-Aging Eye Contour, 15ml airless pump
> Expert Lifting Eye Contour, 15ml airless pump
Priced from RM99 to RM178, the Novexpert anti-ageing range is exclusively available at Sasa outlets nationwide and online at www.plincco.com (receive a RM20 voucher upon signing up).
For more information, call 1800 880 488 or e-mail novexpert.livelife@gmail.com
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