Lifestyle fabrics
MAYASILK has been synonymous with lifestyle fabric since the 80s when it was established in Semua House to cater to a specific market for fine fabrics and fineries.
Brides-to-be would visit Mayasilk to buy the best beaded fabric for their special day while their beau will look for matching silk fabrics. Families from both sides too would be busy selecting from the wide array of silks, chiffons and laces for their attire.
Today, the trend continues with the expansion of the business to two sections. The fabric gallery at Jalan TAR focuses on bridal ware and silk while the textile plaza along Jalan Masjid India stocks basic fabrics for the mass market.
The fabric gallery offers customers a wide selection of quality laces from around the world. Popular are German chemical laces and French Chantilly laces.
Mothers who were married in these laces now shop for their kids’ wedding. They feel comfortable coming back as they trust its quality.
Print plays a crucial part in silk designing as fashion changes quite rapidly. The trend for the coming year will see a subtle change from florals to abstract graphic designs in soft colours. However, floral designs will always be there as they exude feminity.
At the textile plaza, plain chiffons and crepes are popular among scarf producers who create their own designs on a monthly basis to meet the growing demand for Muslim headgear.
The scarf fashion scene in Malaysia has become so forward that famous labels are sought-after by customers throughout the year.
As Mayasilk has offices in China and India, it is able to take special orders for specific fabrics and embroideries for wholesalers.
Mayasilk comes up with new designs every year to meet the demand during the high season such as Hari Raya. Stocks are ordered six months ahead as the demand for fabrics will start early from manufacturers and wholesalers for fabrics for the production of baju kurung and baju Melayu.
As Raya is a special occasion, discerning shoppers would prefer custom-made ensembles made of fine fabrics.
Mayasilk will bring in the new trends of 2014 as early as January to give ample time for customers to tailor their outfits.
Fabric and fashion go hand in hand – fashion is needed to enhance fabric and vice-versa. Mayasilk has ventured into the fashion scene by creating its own inhouse label of ready-to-wear collection and scarves. Over the years, the trend for readyto-wear clothing has been increasing.
The fabric business, at the end of the day, is not just about retailing – it’s also about conceptualising fabric to cater for varied lifestyles and Mayasilk has admirably achieved this with fabrics that now can be seen on many local fashion events such as Malaysian Fashion Week, KL Fashion Week and recently, the Bumiputera Designers Association SHOWS.
Mayasilk has introduced the new SS14 collection of fabrics and laces in all its stores.
For details, look out for the advertisement in this StarSpecial.