The Star Malaysia - Star2
Producing communication specialists
BERJAYA University College of Hospitality (BERJAYA UCH) is proud to announce the launch of its Diploma in PR (Public Relations) programme.
To be offered in the April intake, the course is designed to introduce students to various areas of creative writing and communications in a range of creative print, online and mobile media that reflect the diversity and scope of today’s practice.
“Communications has always played an integral role in shaping the views of target markets. The rapid growth of the industry sees an increasing demand for PR practitioners who are well-versed on verbal and written communication skills,” says School of Liberal Arts dean Dr Ding Eng Na.
“With social networks, digital media and online communities redefining the way communications are carried out, it is imperative for companies to have well-planned, well-coordinated and well-executed PR campaigns to achieve their organisational goals.
“This requires one to have the ability to multitask and to have a good level of organisation and planning skills.
“The innovative curriculum covers elements of strategic writing, critical writing, ethics, crisis management and communications law.
“The programme is customised to industry trends and engages students to apply new methods and technologies when implementing any effective Public Relations campaign plan.
“Students who want to pursue a career in Public Relations should have good inter-personal relations skills and be interested in a wide range of subjects.
“They should also possess a critical mind and have interest in what is going on around them to be aware of current issues and trends.”
Bring people together through ethical communications structures covering a range of creative media- Only@BERJAYA UCH.
To find out more about the Diploma in PR, call 03-2687 7027.
About BERJAYA University College of Hospitality
BERJAYA UCH is arguably Malaysia’s premier university college in the fields of Hospitality, Culinary Arts, Tourism and Event Management, situated in the golden triangle of Kuala Lumpur.
Located on the 11th and 14th floor of Berjaya Times Square, it is conceptually designed with a fivestar hotel ambience and equipped with the most comprehensive and advanced facilities that mirrors real world settings.
BERJAYA UCH also offers courses in Business and Liberal Arts.
Affordable higher education
BERJAYA UCH is working to make higher education more accessible, affordable and attainable for everyone.
The PTPTN education financing scheme is available for Malaysian students.
Its affiliation with the Berjaya Corporation Group of Companies also allows it to host several bursary schemes and education scholarships available to both local and international students.
For more information on BERJAYA UCH, log on to the official website http://www.berjaya.edu.my