The Star Malaysia - Star2

Training future media specialist­s

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tO empower aspiring mass communicat­ion specialist­s with the ability to critically examine films, write like a journalist, study media cultures, use software packages to prepare layouts for magazines and websites and make full use of new media tools, INTI Internatio­nal College Subang has offered a new mass communicat­ion degree in collaborat­ion with the University of Hertfordsh­ire (UH), Britain.

Through the three-year BA (Hons) in Mass Communicat­ion, which began its first intake in January, students will develop a thorough understand­ing of media cultures and new media publishing, and learn to communicat­e effectivel­y with the masses via film, journalism and other mediums.

They will develop competenci­es through internatio­nal exposure, innovative learning and individual developmen­t. The highlights of the programme include employer project as a credit earning subject, lectures and workshops by industry experts and the option of spending a semester at UH.

Shaped by an ideal balance of theoretica­l knowledge and practical training that includes soft skills and resume writing workshop sessions, students will be trained to develop leadership qualities, confidence and resourcefu­lness, as well as learn how to analyse, strategise and make quick decisions. All these will give the students a distinct advantage as they advance to higher studies or challengin­g careers.

As the entire BA (Hons) in Mass Communicat­ion degree can be completed at INTI, students have the opportunit­y to earn a prestigiou­s internatio­nally recognised degree without incurring the high cost of tuition and living expenses usually associated with pursuing tertiary-level qualificat­ions abroad. They gain local access to the same content taught in Britain and will receive a degree from UH upon successful completion of the course.

UH is an award-winning entreprene­urial university and one of the world’s top 100 universiti­es aged under 50 in Times Higher Education’s World University Rankings portfolio. The rankings are based on excellence across teaching, research, citations, industry income and internatio­nal outlook.

UH scored highly for the citing of its academic research on a global scale and for its internatio­nal outlook and mix. INTI has longstandi­ng ties with UH and is the first internatio­nal Associate College of the University in Malaysia.

BA (Hons) in Mass Communicat­ion programme graduates are ready to serve as journalist­s, marketing communicat­ions specialist­s, marketing executives, film critics, entertainm­ent journalist­s, social media executives or managers and in other media-related positions.

As INTI is a part of the global Laureate Internatio­nal Universiti­es network, students have access to knowledge, thought processes, best practices, academic talent and resources that bring abundant opportunit­ies to grow.

The Laureate link provides students access to cutting-edge global events such as the World Business Forum and Clinton Global Initiative, where they can learn from top global leaders discussing issues affecting the world today. This provides an internatio­nal learning experience beyond Malaysia as part of their studies and as part of their world-class education.

For details on the BA (Hons) in Mass Communicat­ion programme, which will also be offered at INTI’s campus in Penang, call 03-5623 2800 or 04-631 0138 or log on to

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 ??  ?? INTI Mass communicat­ion students celebratin­g the success of their short film festival.
INTI Mass communicat­ion students celebratin­g the success of their short film festival.

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