Shower in luxury
AXOR, the designer brand of Hansgrohe SE, presents new shower products at Cersaie 2013 in Bologna. The innovations developed together with the Swedish design trio, Front, and the Japanese design studio, Nendo, impress with their austere yet unique design.
“With the Axor LampShower designed by Nendo, we succeeded in opening the traditionally isolated bathroom towards the living room through the addition of an elegant piece of furniture,” says Axor head Philippe Grohe.
“With the new Axor ShowerProducts designed by Front, our focus is on intuitive use. Despite their sophisticated aesthetics, the individual components provide concrete benefits,” adds the grandson of the company’s founder, Hans Grohe.
Increased comfort
Oki Sato, the creative brain behind the Japanese design studio Nendo, magically fuses light and water with the new Axor LampShower.
“Neither a lamp nor a shower, it is a hybrid,” says 35-year-old Sato. The lightness of the visual design and the combination of light and water impart a heightened sensual dimension on the shower.
Contributing to this effect are the wide-rimmed shower crest and the warm ambient lighting.
“The natural blending of light and water in the new Axor LampShower gives the bathroom a cosier feel, and, by doing so, it contributes significantly towards decreasing the pace of our increasingly hectic lives,” explains Philippe.
Axor presents the LampShower in a ceiling-mounted and a wallmounted version.
In addition to the standard chrome finish, the products can be individualised with the application of a range of special finishes through the Axor Manufaktur.
Industrial appeal
The new Axor ShowerProducts designed by Front allow us to experience water pathways in their most original form.
“With our design we wanted to draw attention to the hidden aesthetics of technology in a particularly elegant way, turning pipes, joints, valves and funnels into a charming design object,” explains Charlotte von der Lancken from Front.
This way, a simple funnel becomes a well-proportioned showerhead, for example.
“Front show us how traditionally purpose-specific components of a shower can be transformed into a visually appealing design object,” adds Philippe.
A total of five Axor products for the shower zone bear the signature of Front: a hand shower, a shower set consisting of a hand shower, a wall bar and a shower hose, an overhead shower as a ceiling or wall-mounted version with two different spray types, and a showerpipe consisting of a thermostat, height-adjustable overhead shower and a hand shower.
Axor, the designer brand of Hansgrohe SE, successfully realises “Designer Visions for Your Bathroom”.
In co-operation with Axor, leading product designers, architects and interior designers develop their vision for the bathroom as a living space.
The Axor collections offer a number of unique and sustainable solutions to create personalised bathrooms that are aesthetic and high-tech.
To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful.
For more information on Axor’s products, visit www.facebook.com/ axor.design or Twitter at www.twitter.com/hansgrohe_pr