The Star Malaysia - Star2

Drink up for good health, kids

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whereby each of the active ingredient­s selected and added to the formulatio­n has nutritive action at a specific organ or system to modulate their activity, making them function optimally and encouragin­g healthy growth of the whole body.

One of the prime ingredient­s in Kidspro is colostrum, which is imported from New Zealand. Each serving provides 800mg of this “first milk” from the cow, which is rich in immunoglob­ulins (the IgG itself comprises 15% (120mg) of the colostrums) to boost the immune system and help the child weather various infections. Colostrum also contains growth factors, which targets the tissues of the bone, muscle, skin and cartilage to build and maintain the structures there.

Bifidobact­erium longum (BB536) is a probiotic naturally present in the large intestines, which helps maintain gut health, improve the absorption of minerals and decrease the formation of harmful disease-causing substances from bad bacteria. BB536 is sourced from Japan and Kidspro provides 60mg or 2 billion cfu of it per serving. This nutritive ingredient targets the gut promoting optimal digestion and decreasing the incidences of constipati­on and diarrhoea. Kidspro also provides 1,100mg of inulin, a soluble dietary fibre, which is the food or substrate for this BB536 to grow and multiply.

Microencap­sulated omega oil from Norway (50mg per serving) is another active ingredient in Kidspro. Omega oil, being rich in DHA and EPA targets the brain tissue for cognitive brain developmen­t and regulates behaviour and mood.

Children of today play more games on smartphone­s or iPads. To help protect their eyes against long-term free radical damage and blue light emitted from the electronic equipment, Kidspro provides 7.5mg lutein per serving in the form of standardis­ed Marigold extract.

Lutein is a high antioxidan­t carotenoid like vitamin A and beta carotene.

The final active ingredient in Kidspro is the amino acid L Lysine (300mg per serving), which is the building block for collagen formation much needed to structural­ly support the integrity of the skin, tendons and cartilage and therefore, for physical growth of the body.

L Lysine is also required by the body for calcium absorption and utilisatio­n in the bones and teeth.

Kidspro targets specific systems and organs in the child’s body to provide nutrition for enhancing health and optimal functionin­g of those systems. It is the essential nutrition formula for the child of today.

For further details, contact Milrin Pharmaceut­ical Sdn Bhd at 04-228 6042.

 ??  ?? Kidspro stands out by adopting a targeted approach to nutrition.
Kidspro stands out by adopting a targeted approach to nutrition.

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