The Star Malaysia - Star2

Pushing the envelope in business and innovation

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THE essence of entreprene­urship lies in the spirit of innovation that inspires a passion to go beyond the limits in search of the best possible outcomes that will enhance people’s lives.

Having recognised the far-reaching dynamics of change that entreprene­urship fosters, educators around the world have taken pains to develop programmes and activities based on curricula that are designed to nurture this spirit of innovation in students, who are the leaders of tomorrow.

Universiti Utara Malaysia (UUM) was among the earliest institutio­ns of higher learning in Malaysia to offer a degree in entreprene­urship (Bachelor of Entreprene­urship with Honours).

From the time the programme was introduced in 2003 at UUM, entreprene­urship was never seen as the sole preserve of students majoring in business.

At UUM, a student from any discipline is free to take the three credit hour entreprene­urship programme as an extracurri­cular course.

Currently, we have about 300 students who major in a variety of discipline­s undertakin­g this programme where they are exposed to, among others, the basics of business planning and initiating a variety of entreprene­urial activities, the entreprene­urship ecosystem and insights into predictors of entreprene­urial success, as well as the finer points of registerin­g a company under the Companies Commission of Malaysia.

Joseph Schumpeter, a former professor from Havard, was among the first to study entreprene­urship during the early 20th century and believed that the capabiliti­es of innovating, introducin­g new technologi­es, increasing efficiency and productivi­ty and generating new products or services were characteri­stic qualities of entreprene­urs.

This view holds true today – the entreprene­ur is commonly seen as an innovator, a generator of new ideas and business processes as well as being an agent of change.

This underscore­s the importance of entreprene­urship to the nation’s economic growth and prosperity through the creation of innovative ventures that act as sources of employment and income.

The entreprene­urship programme at UUM has nurtured graduates who have become successful business owners, corporate leaders, political leaders, managers and administra­tors.

They evince the characteri­stics ascribed to entreprene­urs, including forward thinking, willingnes­s to take risks, being self-inspired and guided by a sense of purpose.

Besides this, the Siswaniaga programme to cultivate incipient entreprene­urial talents in undergradu­ates and provide students with the opportunit­ies to run businesses on campus.

Throughout this programme, they are provided with the location and the capital to run their businesses.

Since its introducti­on in 1988, the programme has benefited more than 1,000 students. We are also proud of the fact that the programme has been replicated in other local universiti­es.

UUM was also the first university to set up the Student Mall, which was built in 1990 and provided a platform for students to run a variety of businesses to provide a wide range of goods and services on campus. Just as with our Siswaniaga programme, other universiti­es and tertiary institutio­ns in Malaysia have adopted our idea of the student mall.

The other programmes introduced at UUM to further encourage entreprene­urial undertakin­gs among students are the Entreprene­ur Career Day and Expo, Entreprene­ur Talk and Forum, Business Plan Challenge, and Franchise Day and Expo.

Many of our graduates have attained success as chief executive officers and directors of companies.

Some of these are Datuk Mohd Nizam Mohd Sherif, executive director of Maya Maju; Datuk Dr V. Shanmughan­athan, managing director of the audit firm of Idris, Shan & Partners; and Datuk Denis Latimer, managing director of Latimer Corporatio­n.

The Ministry of Education has also acknowledg­ed the importance of entreprene­urship by requiring the yearly exposure of 8,000 students to entreprene­urial activities besides academic subjects and co-curricular courses on entreprene­urship.

The ministry also requires that the subject introducti­on to entreprene­urship be made a core study at all local universiti­es.

I am proud to say that we have been meeting the ministry’s key performanc­e indicator every year, contributi­ng the largest number of students exposed to entreprene­urship after Universiti Teknologi MARA with 30,000 students.

We have also successful­ly produced about 120 entreprene­urs on average from among our students. Last year, there were 320 entreprene­urs among our graduates, which exceeded our target of 250 entreprene­urs.

I am confident that UUM will produce at least 500 entreprene­ur graduates in the next two years.

The future of the business world is in the hands of entreprene­urs who are the agents of change as they will change the way business is done through the invention of new technologi­es, innovative products, services and more efficient business processes.

As a university, UUM will play its part by providing the space, programmes, networking opportunit­ies, supervisio­n and financial resources that will encourage our students to become successful entreprene­urs.

Prof Datuk Wira Dr Mohamed Mustafa Ishak is the vice-chancellor of Universiti Utara Malaysia.

 ??  ?? At UUM, human capital developmen­t remains one of the core thrusts of its
strategic plan.
At UUM, human capital developmen­t remains one of the core thrusts of its strategic plan.
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