SHeLL-BMwtie-up growsstroNger
sHELL is expanding its collaboration with BMW AG, after being named the recommended supplier of genuine BMW engine oil and BMW Group’s only recommended global supplier for aftermarket motor oils. Shell Helix Ultra joins BMW Motorsport as its premium technology partner and exclusive supplier of premium motor oils.
The company’s V-Power fuels will be the recommended fuel for the BMW M automobiles.
The lubricants’ partnership spans Deutsche Tourenwagen Masters (DTM), the TUDOR United SportsCar Championship (USCC) and the 24-hour race at the NürburgringNordschleife circuit (Germany) covering races in Austria, Canada, Germany, the Netherlands, Russia and the US.
The types of racing covered are varied: ranging from the well-established sedan-racing DTM series, which is considered as Gran Turismo (GT) racing at a high level, to the newbie USCC series, only in its second season, combining a heritage of road and endurance racing in North America, and not forgetting the pure endurance of the Nürburgring 24-hour race.
Shell’s involvement in motor racing helps Shell to develop its range of products for the everyday motorist: this new link-up strengthens this commitment.
“Shell has passion for motor racing, as demonstrated by our long standing involvement in the international motorsport arena,” said Shell executive vice-president Mark Gainsborough,
“We are excited to be expanding this involvement as BMW Motorsport’s partner, in addition to being the BMW Group’s recommended supplier of aftermarket engine oils.
“The partnership with BMW highlights the significant contribution that our brands such as Shell Helix Ultra motor oils and Shell V-Power fuels can make to the performance of BMW cars both on-and-off the track.
“This collaboration will enable two like-minded companies to push the boundaries of both motor oil, fuel and engine development - hopefully for the ultimate benefit of the everyday car driver.”
BMW Motorsport director Jens Marquardt said the motorsports arm of BMW is delighted that it can count on the support of Shell in the future, both in DTM and USCC, as well as the Nürburgring 24 Hours.