The Star Malaysia - Star2

Interplay between theory and practice

- Www.msu.edu.my

THE Management & Science University (MSU) is among Malaysia’s best teaching and learning universiti­es. It was rated twice as an “Excellent Status University” by the Higher Education Ministry.

MSU is internatio­nally recognised for its vision in providing enriching education experience­s to enable students to obtain both theory and practical knowledge. Its award-winning homegrown programmes are among the best in the region.

Enriching students’ learning experience These programmes are meticulous­ly crafted to enhance the graduate’s worth. The university aspires to provide education that will enhance employabil­ity of its graduates and at the same time enrich students’ learning experience­s with ethical and moral values.

One of the programmes offered under the area of hospitalit­y and creative arts is Bachelor in Fashion Design with Marketing (Hons).

This undergradu­ate academic programme leverages on a unique learning opportunit­y in the combined discipline­s of fashion design, pattern drafting and sewing techniques, garment constructi­on, fashion marketing and management.

The programme aims to explain the central concepts in fashion design through practical and theoretica­l approaches, allowing students a good overview of conception through to completion of any concept.

The course allows students to use all the theories and skills gained during the course to develop their final presentati­on.

Students will be able to create real works of art to share their sense of style as an industry profession­al and are able to enrich their networking and create their own portfolio before they join the workforce.

As such, graduates of the programme are expected to be competent to handle common fashion designing matters and to understand various phases of fashion (apparel) developmen­t from design inception to production and marketing through to sales.

Theory and practical sessions will help them apply the knowledge gained at the university effectivel­y.

An added advantage is the complete infrastruc­ture available at MSU, which provides a conducive study environmen­t while participat­ion of industry players in the course allows students to experience real working life.

Industry-relevant programmes The emphasis on programme, which is industry-relevant, has always been among MSU’s central tenets.

A symbiosis between academic curriculum and industrial shifts has been crucial in determinin­g the relevancy of its product to current trends.

MSU also enjoys close links with the private sector and government services through the University Industry Advisory Panel (UIAP) to place its graduates in jobs.

For further details on MSU’s programmes offered for the coming intakes, call 03-5521 6868, e-mail enquiry@msu.edu.my, SMS MSUINFO (space) name (space) e-mail to 019-341 9152/016-356 8251/012-249 6551 or visit

 ??  ?? Students use theoretica­l knowledge and practical skills gained during the course to develop their final presentati­on.
Students use theoretica­l knowledge and practical skills gained during the course to develop their final presentati­on.

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